Bassetti Italy

Theres a leading thread tying together the long years or Bassettis activity, its the innovation challenge, a knowing plot of liking and research that has distort, in time, an amazing story, make of n constantly-ending evolutions and extraordinary creativity. It all started in Milan, in 1830. At 2 St. Stefano Squ are, a small framework department store opens for business, managed by Carlo Barboncini, cousin of the Bassetti family. 10 years later, a hand waving manufacturing plant is opened in Rescaldina.Its 1864 when Giovanni Bassetti, only 13 years old, buys the union for a little more than one deoxycytidine monophosphate thousand liras. Its a day that forget change the history of the textile world. Giovanni Bassettis hunting lodge has in fact a set pot to become the most modern plant in Europe for the most ancient art in the world. From the 30s Bassetti starts to organize a capillary network of ware tolerates and stores that capture the ac party to expand on the entire national territory. They start talking about marketing and, in common knowledge, the Bassetti brand becomes synonym of technology and lavishly quality.In the mid 50s Bassetti undertakes yet another choice in the name of innovation, putting into practice a plan advertising strategy . They concentrate on the Bassetti brand, prolong and divulged through high investments. This is how Bassetti is confirmed as a true business, with a well defined federation polity aimed towards innovation it invents a new place linen, ready made and packaged, ideal for women who are busybodied working outside the dramaturgy, but not willing, for this, to urinate up the pleasure of being surrounded by good tasting and high quality.In the 60s it begins to expand to European markets, conquering them in no time thank to its unique creativity. Bassetti is one of the first companies capable of stand up on the womans side, as a famous advertising claim says, creating products that are not just good lo oking, but as well as able to simplify housework and turn the fundament into a pleasant and personal nest, ideal for a free and dynamic life. In the late 80s Bassetti bumps a new challenge. It starts a franchise project, with one-branded stores called Ce Bassetti its the new way of marketing house linen.At the present time Bassetti is the most famous house linen and textile company, it has a network of shops crosswise the whole national territory, it distributes its collections in Europe and exports in the whole world, promoting the value of the most qualified made in Italy, synonym of elegance and quality. Since 2001, Bassetti has merged with the Zucchi group. forever ready for challenges, Bassetti looks to the future, with ever increasing attention to distribution, the coming together point between producer and consumer.This is proved by the development of the franchising stores network that has reached the considerable number of one hundred thirty on the whole national terr itory and the policy of new store openings in Switzerland, Spain and Greece. AMBITION jog the home with creativity It is our ambition, because we have always love to play with imagination and creativity, and we like to think that in every home in Italy, our products express the taste and style of the people living there.Imagination is the ability to make water and design products that cam make life softer creativity, its our cryptical that makes then so loved. And those who love us find here their own creativity, discovering the simplicity of making. The Group at once Bassetti is one ofZucchi Groupsmost esteemed brands. The Group is comprised of series of production, creative and distribution facilities operate mainly in the home textile sector, transaction in finished product, semifinished textiles and ennobling services for deuce-ace parties.TheZucchi Group also has a series of mercenary subsidiaries operating in specific market niches and distributing abroad the four mark et leader brands in Italy andFrance (Bassetti, Zucchi, Descamps and Jalla). A few prestigious Licenses complete the product range. picpicBassetti Collections playacting with imagination, fantasy and colors, we create our collections to dress your home with ever new emotionsLive submerged in the fantastic landscapes, smells and sound of our La Natura, fill your hours of charm with the swinish and intriguing ideas of Granfoulard. Let the cheerfulness and vitality of aliveness catch on to you, then surround yourself with the colors of In Tinta with your character and your life style sight the world of Bassetti Collections, where creativity and quality are woven together with experience and tradition, and choose the emotion in which to wrap yourself Bassetti lets the sunshine in or shuts it out.The company manufactures a variety of natural and synthetic lineament textiles used in home-furnishing products such as curtains and drapes, towels, and linens. Bassetti also markets its ow n home textile products, which it sells through sell outlets, including its own chain of Ce Bassetti stores. Brands for its products include Brio, La Natura, and Intina. Although the company sells its products throughout Italy, the company derives a substantial summation of its revenue from exports. Bassetti is a subsidiary of Italian textile group Vincenzo Zucchi . pic