Character Analysis Girl Of The Streets Essay

Individuality is so important in America. It is an ingrained part of the culture that has developed over the centuries from the original â€Å"American Dream† mindset. This individuality is what makes each person amazing, and no character in a story represents that more effectively than Harrison Bergeron in the Kurt Vonnegut Story by the same name. Maggie, in Maggie: Girl of the Streets is a premiere example of a character in a world where the individuality is pushed aside entirely. These two conflicting journeys represent the two possibilities for individuality in their similarly oppressive worlds. Harrison Bergeron shows us that no matter what actions are taken attempting to suppress individuality, nothing can truly be done to achieve equality. On the contrary, Maggie: Girl in the Streets shows us that when a person is a victim of circumstance individualism is difficult to express. Harrison Bergeron is a story characterized by a United States that is entirely equal for all. The government has released mandates that require every person that is above average to be brought down in skill both physically and mentally whether it be with weight or radio waves. This scene that Kurt Vonnegut paints for us in so few words is deeper than it first appears. Because, although strange, there is a lot to be drawn from his creation. Vonnegut himself tips us off on the true inequality in the story just a few lines in. â€Å"Some things about living still weren t quite right, though. April forShow MoreRelatedLearning How to Fear in Popular Media Essay652 Words   |  3 Pageslyrically and visually. However, the production has incorporated a pimping is fun and prestigious theme that trivializes crime, and does not elicit a fear of crime. This paper will primarily focus on Randol Contreras article Damn, Yo-Whos that Girl? to elaborate on the male dominant gender ideology expressed in this prompt. The music video begins with 50 Cent in the company of women in lingerie. 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Hsm/230 Building an Ethical Organization Part 1 Free Essays

Building an Ethical Organization Part 1 Jennifer O HSM/230 9-18-11 Sharon Johnson-Fox Today, we have an overabundance of citizens who cannot afford good, quality medical care. Hampton Roads Complete Care Center (HRCC) is hoping to change that. We are going to be a non-profit dedicated to the citizens of our community and the surrounding cities. We will write a custom essay sample on Hsm/230 Building an Ethical Organization Part 1 or any similar topic only for you Order Now We will provide quality care for those who need it and will provide resources for those who request it. We will treat all clients as well as staff with compassion and respect. The organization is going to be a complete wellness and care facility. The first priority will be to provide residents with the proper care they need. We will be a non-profit and will rely on government grants, donations, and volunteer workers who can hopefully be able to eventually move into paid positions. We are also hoping to employ the elderly and disabled to give them a feeling of accomplishment and being needed. We will service the elderly, disabled, homeless, low income, pregnant women, veterans, anyone who needs our services and we will provide services for those who have been denied help elsewhere. We are going to be a full service center and will also be able to help those with mental disabilities. Eventually as we grow, and with more funding, we would like to have many doctors and counselors on board as there are many people in the community that could benefit from mental and health services. We will provide pregnancy testing as well as birth control pills. We will have counselors and mentors to help anyone who feels they need to talk in private. Sometimes, there are teens and young mothers who feel that they have no one to listen and we can provide that here. We will also have referrals for those who need extra help, for instance if they are pregnant and contemplating abortion; we can direct them to the proper person. This also holds true if there is a veteran who needs help with a drinking or drug problem, we can provide them with the needed information. Even though we are not a facility that will deal with those specific issues, we will certainly try and provide any help that we can. In the Human Service industry ethics are of great importance and I believe everyone deserves the chance to receive help and if HRCC doesn’t provide it then we will do whatever it takes to get them to a place that can. As Manning (2003) states â€Å"How we operate affects the entire organization. This quote should be taken to heat by any organization that hopes to succeed. Our mission statement is to protect the health and well-being of all clients in the Hampton Roads and surrounding cities community. To increase access to healthcare and wellness to the uninsured, and to provide clients with a safe place in which their medical and emotional needs can be met. I feel the mission statement does support the ethi cal system. In my opinion it is unethical to turn away anyone who needs help. Communication is another important factor in dealing with clients and their physicians. As Ashley and O’Rourke (2002) stated, ‘Today a patient often receives healthcare from a team of providers, especially in the setting of the modern acute-care hospital. But the resulting multiplication of the relationships does not alter the personal character of the interaction between health care providers and the patient. The relationship of the person seeking healthcare and the professionals providing the care is an important part of the foundation on which diagnosis and care is provided. † (p. 226) This is especially true when you do have elderly or homeless, who are sometimes either more trusting or reserved. The doctors and counselors that we employ are going to try as much as possible to have that communication and one on one time although it may be difficult at times. It is a vital part of our mission that clients need to feel safe and secure. Our mission statement will let the community know that we will be there to help in any way we can and will provide for their needs as much as we possibly can. I recall a time when my grandmother was still alive and I was taking her to a doctor’s appointment. When we arrived she was notified that her doctor had retired and that she would be seeing the new doctor, she was understandably very nervous and scared and asked if I would please find out why she had not be informed. The receptionist let us know that the doctor had retired without notice and they simply overlooked some of his regular patients. The new doctor was so concerned for my grandmother that he spent an extra 20 minutes making her feel at ease. This is the behavior that I envision for HRCC. It is extremely important to make clients feel at ease in an uncomfortable situation. Values can be defined as those things that are important or valued by someone. Honesty, loyalty and integrity are important parts of HRCC and the values shared by the team can be very powerful. The vision is clear, The Hampton Roads complete Care Center will partner with the community to improve the quality of life through better health. Our values statement is Teamwork, Integrity, and Quality. We will work as a team to achieve our purpose and make sure we connect our clients to the proper information. We will treat each other with respect and behave in an ethical manner. We will continuously improve the quality of all our services over time. We will have compassion for others and sometimes we can even offer humor, laughter is, after all, the best medicine. I think in working together we can create a remarkable care center that can potentially thrive. In conclusion, Hampton Roads Complete Care Center will meet the needs of many of our citizens. We will make them feel safe and secure in the knowledge that their needs will be met and they will get the healthcare and medications that they need. It is my greatest hope that HRCC becomes a vital part of the community and that in the years to come it can flourish and have many contributors. It is my dream that we can greatly reduce the number of people in our community that don’t have proper healthcare. Through hard work and dedication, with the desire to help others, this is a very achievable dream. References Ashley and O’Rourke (2002) Ethics of Healthcare; an introductory textbook. Manning (2003) Ethical leadership in Human Services; A multi-dimensional Approach. Strategic Leadership and Decision Making, retrieved from www. au. af. mil How to cite Hsm/230 Building an Ethical Organization Part 1, Papers

Financial service free essay sample

How do financial services companies create value for customers – that is, what underlying needs are they satisfying? Think about:  The need for security†¦iefinancial protection against death, loss, illness, theft which is provided by life or general insurance companies. The need to fulfil desires†¦ieto meet future financial requirements either on retirement, loans for home, car, etc., The need to meet responsibilities†¦finances for child higher education/marriages by investing in savings plans, mutual fund or unit linked products or finances or health insurance policies for family member or savings for any unknown purpose Other†¦For immediate spending companies provide credit cards/ debit cards for convenience so that there is no need to carry large amounts of money physically Why does anyone place their funds in the hands of financial services companies? In order to manage their funds investors place their funds in hands of financial service companies. This helps them to earn higher return as companies invests pooled funds in large amounts. We will write a custom essay sample on Financial service or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also these companies have specialist fund managers who can strategically earn higher returns and help the customer to mitigate the risk of investmemnt. What sources of advantages can financial services companies use to create value for customers? Financial service companies would like to go for gaining sustainable competitive advantage over others via different methods  e.g. Superior assets such as making use of scarce resources and patterns, good location, superior distribution and sales of a recognized brand. Strategic relationships such as†¦building better customer relationships via better communication support. Distinctive capabilities such as†¦ Steps that help to innovate and manage information via converting information into opportunities and sustain privileged assets by offering specialized services like after-sale support etc. How do financial services companies capture value from the customer for providing services? i.e. in which ways can they generate profits? They earn money on a regular basis by†¦way of fund management charges or as a part of margin from return earned on funds or by charging regular premiums for the protection they provide. They earn money for specific transactions when†¦funds are moved or switched from one portfolio to another, or by ways of termination charges, or charges on early termination. What factors have been changing the levels of profits companies can gain from specific types of products or segments of the market? Profit margins are being squeezed by†¦changes in economic scenarios, bad experience than expected, market downfall, wrong investment choices, more supply than demand, recession, etc. Overall sales volumes are being affected by†¦miss selling of products, new competitor entrants in market, lack of approach and selling skills, not understanding customers needs, bad customer service, market crashes, bad past performances, introducing complicated products that are difficult to understand or explain, delay in launching the proposed product at the right time. What external factors are now having an impact on customer needs and how do companies serve these needs? What will change in the future? Various external factors related to different stages of life, seasonal, social, technological, economic and political factors and general awareness of these could impact customer needs. These needs can be met by focusing on customer needs and making products that could help in fulfilling potential needs of the customer. Also having variety of product for different customers may also help in serving the needs of different customers. In future, the above mentioned factors could make an impact in changing the needs of the customer. How do financial needs change in relation to an individual’s life stages in adult life? Young adults: They need finances for self education, for amusements with friends but they may not require for and others responsibilities.. ‘Building family’ stage: Individuals at this stage may require finances for buying new homes, new car, for setting up a house, for vacations and also will require to start saving for future needs. They will require product to provide security due to death illness, etc. Middle age: At this stagefinances would be required for repaying mortgages, savings for retirement, child higher education or marriages, health insurances, etc. Retirement : At this stage finances to meet health needs, finances for day-to-day spendingare also required. Are these life stages as predictably linked to typical age ranges as they once were? There are demographic changes as follows: Birth rates are falling this will reduce the size of younger working population. Previous baby booms have led to increase in size of retired population. Changes in retirement patterns due to people taking early retirements. Increase in longevity will have longer life for retired population. Also due to longer educations people start working at later ages. Thus people who should be at Family building stages are still studying and many people who should be working are falling under retirement stage, there by having lesser people working for shorter durations.

Pharmacology Personal Statement †Secret Tips Exposed Essay Example

Pharmacology Personal Statement – Secret Tips Exposed Essay Pharmacology is a particular branch of medicine that studies the uses, effects and numerous actions of drugs. Students who are learning this complex field of medicine are responsible for understanding the side effects of drugs and also why modes of actions of drugs are different for different individuals. Seeking a higher degree in this field has become quite competitive these days. However, you can surpass the competition and get into the University of your Choice by writing winning pharmacology personal statement. A personal statement is an admission essay that demonstrates who you are as a person, why you pursue a particular field and what you hope to accomplish. A personal statement is accompanied by an admission application. Admission officers expect compelling statements from the applicants to see which applicants are best suited for their university. Even if you have not-so-compelling educational background, you can still get into your dream academia by creating an interesting statement. Make a long list of your personal traits or qualities that you think will make you a first-rate pharmacologist and a valuable add in the pharmacology community. For example, a pharmacologist must needs to be a detail-oriented person. Determine what motivated you to study drugs. Remember that the admission department will be very curious to learn more about you. Therefore, you have to clearly define your passion for this field within the capacity of the statement. It is recommended that one should clearly define his/her motivation at the opening of the statement. As it will help the applicant to grab the attention of the admission department right from the introduction. By including motivation or personal stories in the statement your essay will deemed as an authenticate piece, thus attracting more attention of the admission department. Explore the website of the university that you are applying to. Examine the requirements for the admission and go through their curriculum carefully. Analyze the programs or special courses that are offered by them. Different universities offer different courses so examine the website of each university carefully to learn more about them. Customize each statement according to the preferences of each university. Keep editing the draft of the personal statement and see what necessary elements still need to be included in the statement. Keep the length of the statement in line with the given length requirement. We will write a custom essay sample on Pharmacology Personal Statement – Secret Tips Exposed specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pharmacology Personal Statement – Secret Tips Exposed specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pharmacology Personal Statement – Secret Tips Exposed specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Let us take a look at some do’s and don’ts of writing winning personal statement Don’t Use any irrelevant details in the statement such as personal religious or political views. Be tempted to use unnecessary humor. It is suggested that a pharmacology personal statement should avoid any humor. Lie while hoping to impress the reader. Be honest. Use quotes unless if it is very necessary. Hesitate to use pharmacology jargons however keep it to a minimum. Do Make sure that you make a copy of the statement for future reference. Make sure that the personal statement is immaculate.

14 Sound Similes Evaluating Figurative Comparisons

14 Sound Similes Evaluating Figurative Comparisons In writing thats cluttered with clichà ©s, loud noises predictably sound like thunder, while sweet voices are likened to honey, angels, or bells. But in writing thats fresh and daring, unfamiliar comparisons may sometimes surprise, delight, or enlighten us. This doesnt mean that all original similes are effective. A far-fetched comparison may strike some readers as more distracting than revealing, more puzzling than entertaining. Ultimately, of course, how we respond to a figure of speech is largely a matter of taste. Drawn from recent works of fiction and nonfiction, these 14 similes about sounds should help you determine your taste in figurative language. Read each passage aloud, and then identify the similes that you think are particularly creative, insightful, or humorous. In contrast, which ones leave you bored, annoyed, or confused? Be prepared to compare your responses with those of your friends or classmates. 14 Sound Similes to Discover   Welshmen SingingWelshmen like Mr. Davis put great stock in Welsh singing, but to my Irish ears it sounds like men jumping off chairs into a bathtub full of frogs.(P.J. ORourke, The Welsh National Combined Mud Wrestling and Spelling Bee Championship. Age and Guile, Beat Youth, Innocence, and a Bad Haircut. Atlantic Monthly Press, 1995)Branches Scratching Against a WindowThe floorboards creaked in the room where Rain used to be, and the branches of the cherry tree in the front yard near Edgar Allan Poes grave swayed in the wind. They scratched against the glass with a soft tap, tap, tap. It sounded like a lizards paws. Then it sounded like a serpents tongue. Then it sounded like five weak fingers rapping on the windowpane, the same gentle fingers that used to comb and braid Alices hair.(Lisa Dierbeck, One Pill Makes You Smaller. Farrar, Straus and Giroux, 2003)The Winner of the Eurovision Song ContestNobody knows what Edward II sounded like when he sang, but now the whole world knows w hat Conchita sounds like. She, or he, sounds like incoming artillery. One hundred and eighty million people in 45 countries were blown sideways by the uproar emanating from a young woman pretending to be Russell Brand, or perhaps it was Russell Brand pretending to be a young woman.(Clive James, Conchitas Voice Sounded Like Incoming Artillery. The Telegraph, May 17, 2014) A SneezeWithout warning, Lionel gave one of his tight little sneezes: it sounded like a bullet fired through a silencer.(Martin Amis, Lionel Asbo: State of England. Alfred A. Knopf, 2012)A BoyFor all his roughness and arrogance, the boy was transformed when he was in the presence of girls. He spoke in a voice as soft as the silken filaments that float out of a cocoon.(Carol Field, Mangoes and Quince. Bloomsbury, 2001)The Invisible NoiseDuring other sessions, Ive told her about the noise. The invisible noise that only I can hear- a noise that sounds like the mumbling of a million broken voices saying nothing at all or the hum of the wind through an open car window at seventy miles per hour. I can even see the noise sometimes. It circles above people like a clear vulture with sparks of electricity in its wings- hovering dangerously above their heads before swooping down.(Brian James, Life Is But a Dream. Feiwel Friends, 2012)Hoofbeats, Sabers, and ShotsThe street was alive with them, hollow-eyed and faceless astride coal-black horses, their muffled hoofbeats sounding like rapid shots miles away. Only these sounds were right here and I was in the midst of them. Sabers whistled. Once I heard a noise like a cooks cleaver striking half-boiled meat, a nauseating sound. Then there were real shots, hard and sharp, like derisive coughs, and metal-gray smoke that mingled with the white vapor exhaled by the horses.(Loren D. Estleman, Murdocks Law, 1982) Bob DylanEveryone who heard it- even the people who said that Dylan sounded like a dog with his leg trapped in barbed wire- knew Bob Dylan was a phenomenon.(Lewis Macadams, Birth Of The Cool. The Free Press, 2001)Leonard CohenIt is a penitents voice, a rabbinical voice, a crust of unleavened vocal toastspread with smoke and subversive wit. He has a voice like a carpet in an old hotel, like a bad itch on the hunchback of love.(Tom Robbins, Leonard Cohen. Wild Ducks Flying Backward. Bantam, 2005)The Reverberations of Train HornsWhen the train horns sounded and then were quiet, there were pure reverberations up and down the river that sounded like a plucked harp string or a piano note sustained by holding down a pedal.(Mark Knudsen, Old Man River and Me: One Mans Journey Down the Mighty Mississippi. Thomas Nelson, 1999)Cello MusicIt isnt music Louise has ever heard before. It sounds like a lullaby, and then it sounds like a pack of wolves, and then it sounds like a slaughterhouse, and t hen it sounds like a motel room and a married man saying I love you and the shower is running at the same time. It makes her teeth ache and her heart rattle.(Kelly Link, Louises Ghost. Poes Children: The New Horror, ed. by Peter Straub. Doubleday, 2008) Lyle FilbenderI took a deep breath and started to speak. I cant remember half of what I said, but I do know that I was at least a million times more inspiring than Lyle Filbender. He sounded like a defective robot in need of a battery change and had to be reprimanded twice for calling the Missions clients bums.(Maureen Fergus, Exploits of a Reluctant (but Extremely Goodlooking) Hero. Kids Can Press, 2007)A Voice on the PhoneCarl reached for the phone, his gut tightening. Even before he heard the voice on the other end, he suspected- no, knew- it would be him. You did real well, the voice said, a voice like dry leaves rustling down a sidewalk.(J. Michael Straczynski, We Killed Them in the Ratings. Blowout in Little Man Flats, ed. by Billie Sue Mosiman and Martin Greenberg. Rutledge Hill, 1998)Chains at the ForgeRails suspended overhead, from which black chains hung like jungle vines that clattered through their blocks, making a tooth-rattling noise, a noise like the jabbering of a tho usand jawbones in a thousand skulls.(John Griesemer, Signal and Noise. Hutchinson, 2004)

12 HUGE Job Interview Mistakes to Avoid

12 HUGE Job Interview Mistakes to Avoid We’ve talked a lot here about ways to put your best foot forward during an interview. You know to come prepared, to master those tough interview questions, to dress professionally, and to project confidence. But what about bad habits and off-putting behavior you might not realize sneak into these important interactions? Here’s a list of  mistakes  to read over before any interview- avoid the following and you’ll be well on your way to getting hired. 1.  You’re too nervousEven if you’re so nervous you could pee, try and keep your cool. Present yourself at your best and most confident, even if you have to fake it. And never ever say you’re nervous. Your interviewer won’t think you can handle the job if the interview has you that shaken up!2. All you can talk about is moneyJust like on a first few date with someone new, it’s not a good idea to harp on compensation. Salary negotiations are important, but can (and should) be do ne at the end of the interview process. Focus instead on figuring out whether you’re a good fit for the company and vice versa.3. You tell the interviewer about your weaknessesUnless they explicitly ask you the old â€Å"What’s your biggest weakness?† question or you’ve got a great story of overcoming and self-improvement, hold your tongue. Focus on your strengths instead.4.  You appear too desperateThe time for making demands comes later. Early on, you’re trying to show the company that you can give them what they need- not the other way around. Desperation often looks like weakness. And asking for too much too soon can make you seem high-maintenance.5. All you can talk about is the perksOkay, so they have a swimming pool in the lobby and Summer Fridays and an ice cream truck. Or a Cadillac insurance policy. Shut up about it. Your employer will think you’re only after the job for the benefits, not the work. You’ll get the perks whe n you get the job!6. You use negative keywordsStrike all words like â€Å"terrible,† â€Å"awful,† â€Å"no good,† â€Å"very bad,† etc. from your interview vocabulary. Don’t talk about how â€Å"horrible† your last job was, or even how much you â€Å"hate† the new season of True Detective. You’ll sound bitter, disloyal, and like someone who won’t be a lot of fun to be around.7. You use words that come off as dismissive or passive aggressiveThere’s no way to not feel like a person is concealing something when you ask her how she is and she says, â€Å"fine.† It’s vague at best, dismissive at worst, and just makes you look incapable of clear and honest communication. Come up with something better!8.  You accidentally swearJust don’t do it. Even if your interviewer does. There’s a time and a place for four-letter words and the one hour in which you’re trying to make your best fir st impression is not that time.9.  You apologize too much during the interviewNever use â€Å"sorry† as conversation filler or to try and sound more polite. It can make you seem passive, indecisive, or worse- passive aggressive- and you won’t project the confidence you need to get the job.10.  You reveal too many personal mattersConsider â€Å"divorce,† â€Å"pregnant,† â€Å"sick,† and other personal life issue words forbidden for the interview. Don’t give your interviewer any reason to question your job performance.11.  You  use too many filler keywordsFiller words like â€Å"actually† and â€Å"just† are often conversational tics that don’t communicate much. â€Å"Actually† can also seem quite alienating when used to correct something the interviewer said. Focus instead on speaking clearly and concisely and communicating precisely what you mean to say.12.  You asked about the vacation packagesAsking a bout time off  and vacation packages at your interview makes it look like you can’t wait to max out your sick days and miss as much work as you can get away with. Save these important questions for the follow-up interviews or your HR rep.

CVS Pharmacy Essay Project Research Paper Example | Topics and Well Written Essays - 1250 words

CVS Pharmacy Essay Project - Research Paper Example As an organization, CVS is well aware of the fact that a company’s culture has got great impact on its customers and performance. They are very much successful of building up their identity as one of the biggest pharmacy innovation company. To be precise, the organizational culture of CVS could be highlighted in three ways. The CVS has a tradition to honor their best employees with appreciation by means of awards and incentives. This creates a motivational boom within the employees and they tend to work harder. At the end of each calendar year two Award functions are held at CVS. Paragon Awards to honor the best employees in different departments. Chairman’s Awards are held to appreciate the members of the corporate management. This not only motivates the employees but by following this tradition CVS is able to produce remarkable results as an organization. One of the best parts of CVS’s culture is their diverse management. This enables CVS to satisfy the needs of the customer and provide them with best of their services (Berlinski, 2006). Diversity helps them to attract and maintain the talented people to work for them. The management always welcomes new innovations and ideas for improvement from their colleagues and everyone has equal right to contribute to the success. It was completely an honor and pleasure to use the CVS Care Mark a couple of weeks before. One of the best customer services that I have ever witnessed till date. As I entered into the store I was greeted with immense respect as if I was a celebrity. The name of the lady who guided me through was Lorna. It was so nice to see such a helpful clerk working in the store who makes its customers feel so comfortable. The most unique part of the CVS Caremark is its instant response to the customers need. I can say this because the moment I placed my order,

Product-Harm Crisis Research Paper Example | Topics and Well Written Essays - 1000 words

Product-Harm Crisis - Research Paper Example Product-harm crisis emerges when consumers and the general population publicize the negative effects of a given product in the market (Zhao, Zhao, & Helsen, 2011). Placing a product at the center of product-harm crisis follows the observation that it is either harmful to the consumer, or it fails to meet the required quality and standards of production. In other words, a defective product could spur a highly publicized debate over the underlying negative effects of using the product in question. Once the public becomes engaged in the issue, the affected business enterprise must work towards addressing the problem as well as restoring customer trust. In other instances, a product may not necessarily be defective but a crisis could still occur. Yannopoulu, Koronis, and Elliot (2011) note that product-harm crisis will emerge if the public debates potential product contamination or even reports harm emerging from the consumption or use of a questionable product. In other words, negative publicity is a recipe for product-harm crisis when a given product becomes questionable in terms of quality, standards of production, and the credibility of its benefits to consumers. Following product-harm crisis, voluntary of forced product recalls are highly likely to occur (Vassilikopoulou, Lepetsos, Siomkos, & Chatzipanagiotou, 2009). The affected company could make a proactive move and recall products in question, or the government could force the recall through relevant agencies. Factors and events leading to product-harm crisis are many and different. Both natural and human-driven factors could contribute to product-harm crisis. From a natural point of view, factors beyond the control of the company lead to the occurrence of product-harm crisis. Factors such as floods, earthquakes, mudslides, or volcanic activities are natural events that contribute to product-harm crisis. In essence, the crisis results from the view that the product or products in question fail to

Global Household Brand Essay Example for Free

Global Household Brand Essay Executive summary After a review of the â€Å"Global Household Brand† article, I was assigned the task of reviewing your business and to provide a well-detailed critique on global households’ brands. I will develop a strategy; identify the likely cause of the company’s financial woes. The major factor on the poor financial performance of the company is that of competitive strategy and differences in operational effectiveness. Ineffective management strategies have led the company to lose lots of profit (Michael E, 1998). Its lack of a clear strategy on how to effectively compete with big marketers has made it either to exit the market or to end up in the financial mess.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     The company must continuously improve the level of its operational effectiveness, and income must be increased and regulated. Sustainable performance will largely be dependent on global household brand having a strategic position (Tony P, 2000). There is need to evaluate consumers’ trend.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Company and Industry Overview Global household brands has lost the image she built as a leading producer and marketer of a variety of â€Å"niche† dentifrice products that includes polident, powdered aspirin, household cleaning brands among a few others to company characterized with lack of customers and loss making one. The company initially thrived on venturing in new markets and exiting them when the competition became a little bit stiff. The restructuring of the company together with other measures to bring a change in the financial fortunes of the company have only helped to worsen the situation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, the firm has intention of reinventing itself to turn around its fortunes so as to be competitive and generate revenue in a continuous and sustainable manner. In the mid 1990s, when various big marketers such as Clorox, S.C Johnson, and Arm and Harmer began competing against global household brand’s 2000 flush automatic toilet bowl cleaners, X-14 mildew as well as soap scum removers and carpet fresh carpet refreshers, the company decided to exited the group of products due to their inability to gain substantial market share.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   During this period the company was not anywhere close to the red line, actually it was worth around $1.5 million. The exit made by global households brand did not seem to affect its profitability within the markets. The items it dealt with were in areas considered less competitive which enabled her to rake in high amounts of profits on their line up to branded products. During the period 1995-98 the profits started to drop by about 10-15% per annum.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Their potential to stay at least in the market was waning. The sale of their brands as well as the hiring and restructuring their management executive did not seem to over turn the events. Eventually after global household brand had had their sales drop from $130million to $ 70 million they decided to hire Goldman Sachs to sell their brand of products. After about one and a half years with Goldman at the helm, the sales figures were not anywhere near $100 that Goldman had promised. The deterioration in the sales figure was as a result of lack of competitive marketing strategy and difference in operation effectiveness. This was in spite of the company being given the green light about their customers respect for their brands of products. Analysis In the mid 1990s the company was worth about $1.5 billion. In the period 1995 to 1998 the sales of the firm was falling at a rate between 10 and 15% per annum. This in effect demonstrates the ability of the company to generate high profits. During the late 1990s onwards the firm did not efficiently output. The consistent drop in the sales figure was a testimony to this. In spite of all the changes and various measures the firm was taking, it was still not able to generate the projected profit margins. Despite the fact that the consumers have greatly respected their brand of products it was not able to capitalize on this factor to turn into huge profits. Strengths Consumers for its high quality of products very well recognize global households brands. This in addition to the mature nature of the household cleaning products industry is a plus for the company. The company is also much leveraged in the industry. The company also has a superior marketing V.P with such attributes as unique talents and is also very experienced as well as brilliant strategies. This is in addition to the talented R and D director it has on its board. All these factors will aid the management in turning around the fortunes of the firm. With all these talent and experience at their disposal the company would be starting from a vantage position in its path to recovery. The industry also seems to be very mature meaning the future of the company with its continued operations is bright. Weaknesses The firm has not effectively and in most cases deliberately not considered heavily investing in advertising and marketing to compete with her competition. The new operations manager also seems to be having a bad inter personal relationship with other employees within the firm. Global sales department has not met its past targets. Opportunity Trends The general trend within the industry seems to be in favor of household cleaning products. The overview of the general industry seems to suggest that it is leveraged and that household cleaning products industry is mature. This presents the company with the chance to exploit and increase its revenue. The maturity of the company shows that if it can invest largely without so many risks involved as uncertainty. Competitive Analysis Such companies like Clorox, S.C Johnson among others seem to be the greatest competition for the firm. They have heavily invested in their marketing strategies and in the end endeared themselves to their customers. Strategic options Global households, has been constantly pioneering various ranges of products over the past years. Before the entry of the big marketers it was the seen as the pioneer of household cleaning products. In addition to this, it has produced quality products. In fact, a recent survey suggests that most customers acknowledge the high quality of their products. The strategy of quitting and finding a new brand of products has been its main stay and now that it has run out of options and its very existence is threatened it must consider other options (Michael E, 1998). Since global households brand has come to the acknowledgment that it has to alter its business strategy so as to keep alive in the industry, it has few options left. First, it can adopt the differentiation strategy. This would require global household brand to build customer loyalty. In order to accomplish this, it has to position its products as well as services in unique ways that would appeal to the customers. In other words, the products will seek to be better than those of its competitors. The second option that the business may explore is that of focus strategy. This alternative takes into account the heterogeneity of many markets and industries. As such, there exist a lot of various customer segments with varying needs, wants as well as characteristics. The basic principle under this strategy is to put emphasis on selecting one segment(s), identify customers with special needs, interests and wants among other things and approach them. Global households brand could also employ the third option of horizontal integration. Under this strategy will be selling its products in various markets. In order to acquire the market coverage, it will have small subsidiary firms created. This would enable it compete with compete with its competitors effectively. Recommendations Within the last few years, global household brand has undergone a number of drastic changes. It has been forced to sell part of its brands, and almost the banks are about to call the loans given to it. One of the primary reasons global households has failed to meet its sales target is its inability to effectively market and appeal to the market. This is what her competition have done and thereby edged her out. Since the competitors have done the marketing really well, GHB has to effectively market itself or just face the possibilities of winding up. The second problem facing the company has been that of management. The manager has to learn to develop interpersonal relationship with his juniors. Alternatively, the New CEO or management team should meet people who worked at the Block drug before and find out what really problem was. This would enable them to have a better understanding of the firm’s woes as well as its triumphs. The management should also approach the financing Bank, and talk them out of calling the loans on the investors. Finally the $5million should be reduced with picked interest       References: Michael E. Porter, on competition, 1998, Harvard Business School Press Tony Proctor, 2000, Strategic Marketing: An introduction, Rout ledge. Alfred D. Chindler, Peter Haqstom, Orjan Solvell, 1999, the Dynamic Firm. The role of technology, strategy, organization, and regions, Oxford University Press.

Flawless Use of Parallelism in Shakespeares King Lear :: King Lear essays

Flawless Use of Parallelism in King Lear      Ã‚   Many twists and turns characterize the television soap operas of today. Subplots are a distinctive trait of these daylight dramas, for they keep audience on the edge of their seats. Subplots keep the material fresh and the audience wanting more. Shakespeare uses secondary plots as a literary device to greatly dramatize the action of the play and to spark a contrast to his underlying themes in King Lear. The secondary plots can incalculably improve the effect of dramatic irony and suspense. The effective usage of subplots in King Lear, as a form of parallelism, exhibits analogous traits of prominent characters. Using such literary device permits the audience to understand the emotions of the essential characters in the play. The magnificent similarity of different plots and characters can illustrate Shakespeare's perfect use of parallelism in King Lear.    Parallelism is greatly enhanced by the use of subplots, for it creates emphasis and suspense. The parallel between Lear and Gloucester displayed in the play cannot possibly be accidental. The subplot of Gloucester corresponds the major plot of Lear. The two fathers have their own loyal legitimate child, and their own evil and disloyal kin. Gloucester and Lear are both honorable men, who have children that return to them in their time of need, and are sightless to the truth. Like Lear, Gloucester is tormented, and his favored child recovers his life; he is tended and healed by the child whom he has wronged. Their sufferings are traceable to their extreme folly and injustice, and to a selfish pursuit of their pleasure. In the early beginning of King Lear, Cordelia says that her love for her father is the love between father and daughter, no more, no less.    "Unhappy that I am, I cannot heave My heart into my mouth: I love your majesty According to my bond; nor more nor less." (Shakespeare.I.i.93-95)    In response, Lear flies into a rage, disowns Cordelia, and divides her share of the kingdom between her two unworthy sisters. Such folly and injustice is encountered by Gloucester in the secondary plot.    "O villain, villain! His very opinion in the letter. Abhorred villain, unnatural, detested, brut- ish villain; worse than brutish! Go, sirrah, seek him. I'll apprehend him. Abominable villain! Where is he?" (I.ii.80-84)

Methods of Transportation

Roads are expensive pieces of infrastructure. While airlines has lowered the cost in their tickets and rented cars are cheaper. It is still more expensive than taking the bus to travel outside the city. The perks for taking the bus is convenience. You wont have to worry about driving for long periods of time. For instance, GO transit operates with fares that go from $6 to $10 dollars if you are going outside Toronto. Depending where you are going you might get a day-pass for just $12.All in all is the cheapest way to travel. Rail travel is one the most and green ways to get outside Toronto. Trains allow you to travel in safety and comfort. They pollute less and you won't have to worry about weather conditions. While sometimes they could be more expensive than taking the bus, it is an option to consider if the price for your destination it is the same. For example, GO transit offers really good prices. If you go to Saukville the price would be the same as taking the bus.The only real difference are the advantages of the train such as comfort, fatty, practical and environmental friendly. While renting a car to travel outside the city might be the most expensive way there is one thing people love about the idea, freedom. One thing to keep in mind is that renting a car give you the possibility to move around once you get to your destination. For instance, Enterprise Rent-A-Car gives you the option during the winter season to rent a car as low as $9. 99 per day from Friday to Monday.This is a option to consider if you plan to stay a few days out of town. While traveling by train or bus might be cheaper at end could be more expensive since you will have to spend money at the local transit. Renting a car might seems its disadvantages. The price compared to taking the bus or train. Drive for long periods of time. And you might have to pay for parking. But if think about it the option of going anywhere at anytime and you won't have access to local transit, renting a car is not as bad as it seems.

Types of Power in a Negotiation

What are the five types of power? Referent- power that comes from admiration or respect from others subject to such power Reward- power that comes from using rewards as a way to get things accomplished Legitimate- having a title that grants power, such as CEO Expert- power that comes from having supreme knowledge of the subject Coercive – using punishment as a way to get things done Consider a negotiation with which you are familiar. What parties were identified? Who had power or influence? Explain why.I personally don't find myself negotiating through situations on a daily basis, my work environment is very fast-paced and we usually make decisions very quickly. But I can definitely see these types of power struggles in a family situation or even a marriage. Personally I know I have used the reward and coercive powers to get my kids to do things. Being a parent also gives that legitimate power, I am MOM therefore what I say goes. Based on your experience with a negotiation, ho w does having one or more of the five types of power affect the dynamics of the negotiation?I would have to say that at work our team Leader beyond having legitimate power, he also has referent and expert power. During department meetings to discuss methods to improve our efficiency we all give our feedback and go back and forth with our ideas. It is his knowledge of the company and years of experience that usually provide the most efficient approach to improving our dept. Having the respect from everyone in the department as well as other co-workers initiates the negotiation towards a productive solution.

What Tony Robbinss morning routine can teach you

What Tony Robbinss morning routine can teach you All of us can remember playing â€Å"follow the leader† as kids. We would each watch carefully what the â€Å"leader† did and didn’t do, and we’d do our best to copy them- with the winner being the one who could match the leader’s gestures and behaviors the longest. Did you know that as adults many of us play a version of â€Å"follow the leader† in our daily lives? It’s true! We often pick a leader, usually someone who has achieved certain goals or a level of success in life that we’d like to have, and we do our best to copy what they do, and hope that it ends with us being winners- in life.Playing â€Å"follow the leader† can actually be an effective strategy. It’s similar to having a role model whose habits and behaviors we emulate in an effort to achieve the same goals they have, and sometimes this approach works.If you’re looking for a leader to follow to help you achieve success, you can’t do mu ch better than Tony Robbins- this 57-year-old motivational speaker and life coach is a dynamic force of nature who attacks every facet of his life with a tireless gusto. Robbins doesn’t just dream about a successful future- he spends every waking moment devoted to going after it and making sure his goals are always within reach.Business Insider recently took a look at a day in the life of this influencer. Robbins maintains an intense daily schedule, which takes him all around the world for tours, events, and speaking engagements all year long, and it isn’t uncommon for unexpected activities to pop up and force him to pivot unexpectedly. Therefore, he needs to be able to summon a great deal of energy- both mental and physical- to be able to maintain this pace and still be effective at what he does. It isn’t uncommon for Robbins’ to work 16-hour days and rely on just a few hours of sleep- sometimes as little as 3 hours each night! So, how does he stay energ ized enough to get through a typical day? It all starts from the moment he gets up each morning and begins his morning routine.Let’s take a closer look at Robbins’ admittedly insane early morning routine and discover what you can learn from how this influential leader starts his day.A Tony Robbins morningA typical Robbins morning begins around 7 a.m., often following just a few hours of sleep, with a 10-minute breathing exercise designed to prime his mind and body, and to prepare himself for the day ahead. He then transitions to a state of mindful meditation, in which he mindfully contemplates his goals for the day and allows himself to focus on the things in life that he’s grateful for.Once Tony feels mentally ready, he begins a hardcore physical workout with his personal trainer that features high impact intervals of ultra-intensive bursts of maximum exertion- these workouts typically only last around 15 minutes but are designed to keep his heart rate at a ver y high level, which helps get his body ready for the often long and exhausting day ahead.One his workout is complete, Tony spends a few minutes in a very hot sauna, followed by a quick dip in icy cold water- transitioning between these temperature extremes helps him keep his heart rate up, and it goes a long way towards getting him energized and ready to tackle the coming day. There’s lots of research available that suggests that exercising in the morning contains a wealth of benefits. According to a recent article by The Huffington Post, morning workouts help you stay fit, healthy, and energized longer, and it frees up the rest of your day for productive activity.Robbins brings the same attention to detail to his morning meal as he does his workout routine- a typical breakfast includes a wake-up cocktail full of vitamins, minerals, and key nutrients to jumpstart him, followed by a breakfast high in protein, usually free-range eggs. Once Tony’s mind and body are awake, energized, and properly fueled, he’s ready to move forward and work towards achieving his goals for the day.Key takeawaysSo, while it may be tricky for you to match Tony Robbins’ morning routine exactly, there are some key takeaways for you to think about for your morning routine:Dedication- Robbins never allows himself to â€Å"wimp out† of his morning routine, or make excuses. Starting the day off by allowing laziness or apathy to take control can really set your day off on the wrong foot. Your dedication to overcome all of the challenges you’ll face throughout the day should begin the moment you wake up.Focus- Robbins maintains a rigid and structured morning routine, and he stays on task. He doesn’t let his focus waver or distract him for a moment. This focused mindset carries over into the rest of his day, and helps him face any task and see it through to completion. Your day should start the same way.Energy- It takes energy to achieve your da ily goals without letting exhaustion overtake you, and the core goal of Robbins’ morning routine is to energize his mind, body, and spirit. Whatever your morning routine is, it should center around this primary goal as well- make meal and exercise choices that fuel you, not drain you. What’s more, positive energy is at the heart of Robbins’ morning routine, beginning with an appreciation of his life and all the good things he has surrounding him. Whenever possible, make sure your day starts off on a positive note.Maximize time- If we haven’t already made it abundantly clear, one thing that Robbins’ doesn’t have in abundance is time to waste. That’s why he makes every moment of his morning routine count, so he can get on with the rest of his day as quickly as possible. Your morning routine should maximize your time while getting you energized and setting you up for success.  So, while jumping into ice cold pools or high-impact workou ts with a personal trainer may not be part of your morning routine, if you follow a routine that’s healthy and productive, and stay dedicated and focused while making the most of your valuable time, you’ll be setting yourself up with the positive mental and physical energy you’ll need to achieve your own success!

Alexander Hamilton and the National Economy

Alexander Hamilton and the National Economy Alexander Hamilton made a name for himself during the American Revolution, eventually rising to be the untitled Chief of Staff for George Washington during the war. He served as a delegate to the Constitutional Convention from New York and was one of the authors of the Federalist Papers with John Jay and James Madison. Upon taking office as president, Washington decided to make Hamilton the first Secretary of the Treasury in 1789. His efforts in this position were hugely important for the fiscal success of the new nation. Following is a look at the major policies that he helped implement before resigning from the position in 1795. Increasing Public Credit After things had settled from the American Revolution and the intervening years under the Articles of Confederation, the new nation was in debt for more than $50 million. Hamilton believed that it was key for the US to establish legitimacy by paying back this debt as soon as possible. In addition, he was able to get the federal government to agree to the assumption of all the states debts, many of which were also sizable. These actions were able to accomplish many things including a stabilized economy and a willingness of foreign countries to invest capital in the US including the purchase of government bonds while increasing the power of the federal government in relation to the states. Paying for the Assumption of Debts The federal government established bonds at Hamiltons behest. However, this was not enough to pay off the huge debts that had accrued during the Revolutionary War, so Hamilton asked Congress to levy an excise tax on liquor. Western and southern congressmen opposed this tax because it affected the livelihood of farmers in their states. Northern and southern interests in Congress compromised agreeing to make the southern city of Washington, D.C. into the nations capital in exchange for levying the excise tax. It is noteworthy that even at this early date in the nations history there was much economic friction between northern and southern states. Creation of the US Mint and National Bank Under the Articles of Confederation, each state had their own mint. However, with the US Constitution, it was obvious that the country needed to have a federal form of money. The US Mint was established with the Coinage Act of 1792 which also regulated the coinage of the United States. Hamilton realized the necessity of having a safe place for the government to store their funds while increasing the ties between the wealthy citizens and the US Government. Therefore, he argued for the creation of the Bank of the United States. However, the US Constitution did not specifically provide for the creation of such an institution. Some argued that it was beyond the scope of what the federal government could do. Hamilton, however, argued that the Elastic Clause of the Constitution gave the Congress the latitude to create such a bank because in his argument it was, in fact, necessary and proper for the creation of a stable federal government. Thomas Jefferson argued against its creation as being unconstitutional despite the Elastic Clause. However, President Washington agreed with Hamilton and the bank was created. Alexander Hamiltons Views on the Federal Government As can be seen, Hamilton viewed it as supremely important that the federal government establish supremacy, especially in the area of the economy. He hoped that the government would encourage the growth of industry in a move away from agriculture so that the nation could be an industrial economy equal to those of Europe. He argued for items such as tariffs on foreign goods along with money to help individuals found new businesses so as to grow the native economy. In the end, his vision came to fruition as America became a key player in the world over the course of time.

Employee Empowerment at Zappos.com Essay Example | Topics and Well Written Essays - 250 words

Employee Empowerment at Zappos.com - Essay Example This yields to the employees’ happiness where in turn due to the freedom and numerous benefits they usually enjoy, become loyal and creative in execution of their respective roles. Bearing letter â€Å"Z† on the cheeks even by the CEO erodes that status quo of boss ranking, which belittles the staffs (CBSNews, 2010). Zappos.com empowerment entails urging staffs to deliver â€Å"Wow services†, which implies, which will leave an emotional impact to its clientele (Hsieh, 2010). This calls for creativity and undertaking ordinary tasks with ingenuity besides being innovative, which the firm usually advocates and maintains as its culture. Zappos.com contends that, its services are not average; hence, the employees ought to be more than average and above those of the other firms. The emphasis of the firm to deliver â€Å"Wow services† to their clients with a bit of creative weirdness makes them feel served adequately and to their satisfaction. For instance, over the telephone conversation where the company has no limits when the staffs are assuring the customers of what they are purchasing (Hsieh, 2010). Employees’ application of their marketing knowhow coupled with the creativity of interaction skills especially via the telephone wins the clients’ confidence and trust. This augments their sales contrary to other corporations that have chosen to keep the formal methods (Zappos.com, n.d). Corporations ought to adopt the approach employed by Zappos.com, which has enabled it make a tremendous steps both in its profitability and in position among the most preferred firms by employees. Besides, numerous formal ethics, which studies have advocated, their application in the market field normally do not apply to all enterprises (CBSNews, 2010). Since, satisfying clients’ desires entails free social intermingling online and assurance,

Two approaches to globalization Essay Example | Topics and Well Written Essays - 500 words

Two approaches to globalization - Essay Example From the foregoing discussion, one might expect that their products should not have successful. What happened, however, was entirely unexpected. The performance of Starbucks has become legendary. In just 20 years, the Seattle company has grown from 18 coffee shops to thousands making it a leading global brand.2 Starbucks hardly advertises but has experienced 20% bump in global brand value. According to the company fact sheet, as of November 2006, Starbucks had 7,102 company-operated outlets worldwide: 5,668 of them in the United States and 1,434 in other countries and U.S. territories. In addition, the company has 5,338 joint-venture and licensed outlets, 3,168 of them in the United States and 2,170 in other countries and U.S. territories. This brings the total locations (as of November, 2006) to 12,440 worldwide. The number of weekly customers is 30 million.3 The Roddicks' first Body Shop opened on March 26, 1976 in Brighton, United Kingdom with only about 25 natural handmade products. The rights to the name of the firm was bought from a San Francisco beauty store which still remains today as The Body Time.

Mission Statement and Marketing Research Essay Example | Topics and Well Written Essays - 250 words

Mission Statement and Marketing Research - Essay Example well elaborated example is the Sharp Healthcare’s mission, â€Å"our mission is to improve the health of those we serve with a commitment to excellence in all that we do and our goal is to offer quality care and programs that set community standards, exceed patients’ expectations and are provided in a caring, convenient, cost-effective and accessible manner. This clearly gives a historical and dream purpose of the organization and its value structure and it explains that their existence is mainly to improve health in the society. The business is well managed so as to serve and give quality services to their patients, and it promises them a future that is caring, convenient and cost-effective. Marketing research is a core functional aspect of any business and it is based on two perspectives which are the vision, mission and organization goals and the other part is the internal/external analysis (Hillestad, 2004) which includes the assessment of the environment, competitors, an internal analysis, market evaluation and a review of marketing activities. the marketing plan of establishing a surgical center must uncover numerous opportunities and have all the necessary information ,have adequate data, and financial planning issues, building issues and miscellaneous of the surgical center. It provides potential partners information about the expectations, risks and profits of the project as well as the total equity to be contributed for the success of the outpatient surgical center (Lawrence, 2004). The marketing research plan embrace financial, human resource, technological, regulatory ,operational ,analysis of data linked with organization’s strategic plan, marketing s trategy, tactical marketing and information system compensations and have to build on the values and mission of the

Benefits of Brand Positioning

Benefits of Brand Positioning Positioning is what you stand for in the mind of the market. Brand positioning is a strategic approach to establishing a sustainable competitive advantage. Achieving competitive advantage strengthens and positions a business better within the business environment. There are five generic competitive branding strategies useful in brand positioning.   These generic competitive strategies are: 1. A low-cost leadership strategy entails the process of appealing to the broad spectrum of potential buyers by being able to offer an overall low cost product or service. Example: Walmart, Dell Computers 2. A broad differentiation strategy is one in which a business seeks to differentiate its products or services from their competitors in ways that attract the broadest spectrum of customers in an established industry. Example: Mercedes cars, Apple 3. A best cost provider strategy is one that offers customers more value for the buck, with a lot of emphasis on the low cost of the product or service in comparison to its high quality. Great example is Toyota with its Lexus luxury models. 4. A focused strategy on lower costs is a brand positioning strategy that concentrates on out competing rivals, by offering customized products or services at a lower cost to a smaller portion of the established buyers. Example: many small retailers offering their own label or discounted line of products. 5. A focused strategy based on differentiation is one in which the focus is on a narrow segment of buyers who are offered a product or service that has been customized to meet their exact tastes and demands and supersedes what competitors are offering. Example: any successful niche retailers (The Perfume Shop, etc.). Benefits of Brand Positioning: Better decision-making.  Positioning is an essential framework for helping you decide what to do and what not  to do. Efficiency effectiveness.  A proverb states, He who chases two rabbits will catch neither. Positioning focuses your limited resources on a clearly defined goal, enabling these investments to build upon each other instead of being deployed scattershot. Control.  Either position yourself, or your competitors will happily do it for you. Positioning gives you control over your own brand image, because it defines the space you can own like no one else. Marketers can use many dimensions to carve out a brands position in the market place. A brand for each brand position strategy: Lifestyle SWATCH has become successful lifestyle brands. It play an important role in our lives by allowing us to express our values and define ourselvesto the world. Lifestyle branding appeals to managers because it offers what appears to be a relatively easy way to sidestep competition and connect with customers on a more personal level lifestyle brands do not evade the competition; instead they end up competing for a share of a consumers identity. And as an increasing number of brands turn to lifestyle positioning, the competition among self-expressive brands intensifies.   Price leadership Wal-Mart is a price leader. The brands that are suffering today are those that try to stake out a position in the middle of the road. They face price competition from the price leader. This way the company translates its cost advantage into price advantage for its customers and thereby improves the market share.  Ãƒâ€šÃ‚  This is how Wal-Mart captures the markets and eliminates the competitors and improves revenues and market share.  Ãƒâ€šÃ‚  Wal-Mart Stores  set the standard for retailers: They were the most efficient at getting low-priced goods into the hands of consumers that nobody could beat them on price. Attributes Blackberry mobile phones they position their Brand on the basis of the attributes of their product. Their products have special features like Blackberry Messenger (BBM) which makes their product different from others. This  strategy  relies on providing a superior product to the customers to have a better positioning. Product class Hindustan Unilever has positioned their various soaps by product class. Like they have dove and lux etc that is positioned by same class. Positioning by product class can increase a companys profits by presenting more items from our product line to consumers who may be familiar with or loyal to our brand name. This is especially key when similar products we position in our product class are one-of-a-kind with no similar offerings by competitors. Competitors Samsung which deals in mobiles phones position their product by keeping in mind its competetors like HTC, sony and lg etc. The Positioning by competitor strategy may be influenced by the market, the features of other products in the market, their pricing, distribution as well as any other factor which is the strength of the competitor. If Samsung is fighting against a competitor on the same factors of positioning, it should better be prepared for a long and hard fight. However, if it want to get to the top, it need to attack the weaknesses first and thereby permanently take away some of the market share of the competitor. Occasion COCK brand crackers have done its brand positioning on the basis of occasion. This kind of positioning stresses when or how your product is used by your target audience. Crackers are mostly used on some special occasions like diwali, new year and marriage etc. So in the mind of consumer their products are positioned as occasion products. Users VERTU a subsidiary of Nokia mobile phone has positioned their brand on the base of high class users. Their mobiles are very costly. Vertu  creates limited edition luxurious  cell  mobile  phones using the finest materials available including gold, titanium etc Quality BMW cars have built its brand image or position their product in mind of consumer through the quality of their product. Building a powerful perception of quality, will succeed in creating a powerful brand. The best way to increase perception of quality is to narrow the companys focus. BMW have narrowed products focus, they explain, we become a specialist rather than a generalist, and a specialist is perceived to know more, or be of higher quality than a generalist.

Legalization Of Drugs Essay -- essays research papers

Legalization of Drugs The drug connection is one that continues to resist analysis, both because cause and effect are so difficult to distinguish and because the role of the drug- prohibition laws in causing and labeling "drug-related crime" is so often ignored. There are four possible connections between drugs and crime, at least three of which would be much diminished if the drug-prohibition laws were repealed. "First, producing, selling, buying, and consuming strictly controlled and banned substances is itself a crime that occurs billions of times each year in the United States alone" (Lindsmith Center). In the absence of drug- prohibition laws, these activities would obviously stop being crimes. "Selling drugs to children would continue to be criminal, and other evasions of government regulation of a legal market would continue to be prosecuted; but by and large the drug connection that now accounts for all of the criminal-justice costs noted above would be severed" (Lindsmith Center). Second, many illicit-drug users commit crimes such as robbery and burglary, as well as drug dealing, prostitution, and many others, to earn enough money to purchase the relatively high-priced illicit drugs. "Unlike the millions of alcoholics who can support their habits for relatively modest amounts, many cocaine and heroin addicts spend hundreds and even thousands of dollars a week" (Lindsmith Center). If the drugs to which they are addicted were much cheaper- which would be the case if they were legalized-the number of crimes committed by drug addicts to pay for their habits would, in all likelihood, decline. Even if a legal-drug policy included the a demand of relatively high taxes in order to discourage consumption, drug prices would probably still be lower than they are today. The third drug connection is the commission of crimes- violent crimes in particular-by people under the influence of illicit drugs. "This connection seems to have the greatest impact upon the popular imagination" (Lindsmith Center). Clearly, some drugs do "cause" some people to commit crimes by reducing normal control, unleashing aggressive and other antisocial tendencies, and lessening the sense of responsibility. "Cocaine, particularly in the form of crack, has gained such a reputation in recent years, just as heroin did in t... ... of the drug dealing business because they can't control things on the street anymore with the drugs. He would have to go the legal way and try to make himself a respectable business person or lose all of his business. The bottom line is, if drugs are legalized it would stop a lot of crime and stimulate the economy. Drugs are bad, but wouldn't it be better to stop the criminal activity than let all of the crime go unchecked. The drug trafficking these days is getting to be ridiculous and something must be done to stop the rage of drug use and crime in our societies today. Children can get their hands on these illegal and dangerous drugs so easy now it is crazy. If drug use was legalized it would become almost impossible for a child under age to get these drugs. It would stop many young people from becoming junkies, while making them into better people that would contribute to their community. If a person wants to mess their bodies up I believe that they should do what they want with themselves, but when things start to affect other people then the authorities should step in. WORK CITED The Lindsmith Center, www.soros.org "Drugs and Crime."

Human Relations in Management Essay

W. L. Gore & Associates The goal of human relations is â€Å"to create a win-win situation by satisfying employee needs while achieving organizational objectives.† (Lussier, 2013). They do this by not operating the way normal companies do. No one in the company has a title and promotions are given based on who the employees agree thinks they deserve it. While this is something I’ve never heard of I can see it working, you have to have a good workplace in order for something like this to be successful. Another thing that they have is sponsors who I think is something all jobs should offer. Once a person is finished being trained they are left to learn the small thing which can be overwhelming when left alone. Having someone who has been there and can help you through those moments and can relate to problems you may have done the job. With the systems effect all the people of the company are somehow affected by at least one person in the group (Lussier, 2013). You can see this in their sponsors, when one person gets a new role in the company they gain a new sponsor. This affects multiple people because as you’re promoted on the job you get more sponsors and the role of that sponsors is to be there to help guide the employee on the job. At some point everyone will be a sponsor to more than one person and they can use the things that they learned from their sponsor to help the person they’ve been assigned to sponsor. The Hawthorne effect believes that an employee’s performance would increase if they were given special attention (Lussier, 2013). Working for W.L. Gore & Associates there doesn’t seem to be anyone who will micromanage you to make sure you’re doing your job, there is no one to tell you good job after every task is competed. You are self-managed and you work on your own to get the job done. While this may seem like a terrible working environment to other’s it doesn’t to me. I don’t think a person has to be given any special attention to want to increase their job performance; they should work to do so because they love their job and want the company to be successful. In order to be an effective sponsor you have to be able to follow all ten of the guidelines of human relations. You have to be positive and willing to listen to people; the person you’re sponsoring is going to be depending on you to help them when they are facing problems on the job. If you aren’t willing to go out of your way to help other and show that you’re truly show that you are interested in helping them become better on the job. I think the most important one of the ten is having a sense of humor, while it’s important to get the job done there is nothing wrong with having fun while do so. A good sponsor will try to find a way to truly help you enjoy what you do for a living, References Lussier, R.N. (2013). Human relations in organizations: Applications and skill building (9th ed). New York: McGraw-Hill.

Dramatic effects to in Act 1, Scene 1 and Act 3, Scene 1 of “Romeo and Juliet” Essay

How does Shakespeare use language and dramatic effects to in Act 1, Scene 1 and Act 3, Scene 1 of Montague family. Later in Act One Scene Five he authenticates that all that is ever on his mind is war as when he sees Romeo at the Capulet party (Romeo being a Montague and therefore not wanted), instead of letting it pass as a party in Elizabethan times and today is no place for fighting, he asks Capulet for permission to fight him there and then – â€Å"Uncle, this is a Montague, our foe; a villain, that is hither come in spite to scorn at our solemnity this night.† This quote demonstrates Tybalt’s willingness to vehemently insult others and the â€Å"s† sounds he uses suggests he is almost hissing his hatred. Throughout the play Tybalt is extremely one-dimensional when it comes to language; when he speaks it as always at a dramatic or leading up to a dramatic point in the play. Maybe due to the similar circumstances that he speaks in or the fact that he is a warrior and no poet he repeatedly speaks in blank verse (or prose) Romeo is an archetypal lover, who despite his good intentions is still forced into fighting. He is the one male character in the entire to play that is willing to forsake his family name for love; this portrays him as an outsider to typical Veronian behaviour. This is strongly proclaimed by Shakespeare in Act One Scene One after a brawl between the two families in the streets – â€Å"What fray was here? Yet tell me not for I have heard it all!†-Demonstrating Romeo’s mood as someone who is detached from the fighting as he dares to be. Although Shakespeare substantially promotes non-belligerence throughout the play using the character Benvolio, he does not agree with the way Romeo attempts to break up the fight between Tybalt and Mercutio (â€Å"I thought all for the best†) – perhaps he is conveying to us that interference is bad. This is well shown in the Franco Zeffirelli (1968) film of â€Å"Romeo and Juliet† as the fight is made out to be g entlemanly and playful, it is shown to be Romeo’s fault Mercutio dies. Romeo’s extensive language adds to the atmosphere of the play and gave the highly trained ear of an Elizabethan play watcher an insight into what was going to happen. Whilst Romeo is not in a scene that is displaying any particular passion for love or war he speaks in blank verse, whilst when he is with Juliet he switches to sonnet (or rhyming verse) form – this was  considered very romantic in this period of history, finally when Romeo challenges Tybalt he seeps into more colloquial, cruel pros to demonstrate his anger. What is most noticeable about the language Romeo uses is actually that it seems always to be tainted, this is due to the constraint oxymorons he uses – â€Å"Feather of lead, bright smoke, cold fire, sick health.† This bolsters the contrast Shakespeare creates, the way that the play is constantly switching between violent or death or love scenes. The character of Romeo is all about contrast – one second he is the loving husband of Juliet, the other he is the bloodthirsty killer of Tybalt. From the beginning to the end of the play, Shakespeare exploits this contrast. In the prologue, the audience is told that the â€Å"lovers take their life†. Love is tainted with death. At the end, by using Romeo and Juliet as a sacrifice, ending the ancient grudge, we continue to experience mixed emotions because of this contrast. Although death claims two innocent lives, love is ultimately triumphant. Tybalt’s opposite is Benvolio. Unlike Tybalt, war is the last thing he thinks about, instead he feels that there is much more to life than fighting and in reconciliation of this he will always try to break up fights, this is shown in the Act One Scene One when he attempts to break up the fight that Sampson and Gregory have created by shouting â€Å"Part, fools! Put up your swords; you know not what you do.† Benvolio’s underlying judiciousness is shown by the use of the word â€Å"fools†; proving that he considers Samson and Gregory to be imbeciles for fighting. Not only does Benvolio try to break up fights, he also is willing to give council to his friends – the particular case shown in the play is when he confides with Romeo about Rosalin – â€Å"What sadness lengthens Romeo’s hours?† Shakespeare uses him as a dramatic device, for example he always truthfully reports fights, does not get killed and has an active participation s o could possibly be viewed as a role model. Also, interestingly enough in Act Three Scene One he does not get involved in the fighting even when Mercutio is killed; this is another of Shakespeare’s more pacifistic of opinions saying that you should not even fight if it is to bring someone to justice. Amid the highs and lows of the play Benvolio only employs two different styles of language, he uses prose or blank verse when he is speaking in a time of peace e.g. when counselling Romeo, and merges  into a rhymed verse when his adrenalin is at is peak – like when he is breaking up a fight. The rhymed verse shows his high principles and how he understands the responsibilities of being a noble. Although Tybalt, Romeo and Benvolio are undoubtedly the dominant male characters, males such as Mercutio, Sampson and Gregory succeed in making important points concerning the main theme of the play, masculinity. Sampson and Gregory spearhead the first scene with a crude, slanderous conversation that ultimately leads to a brawl in the tight streets of Verona. Shakespeare moulds them into a tool for expressing loutish – therefore not truly manly behaviour. They also play an important part in starting the fight, which captures the audiences’ attention in the beginning of the play. These louts are more interested in showing off to each other than helping to maintain a stable society, they do this by making bold comments concerning sex and fighting – it makes their already oversized ego swell with feelings of machismo. The language they use reinforces this behaviour – â€Å"I will push Montague’s men from the wall and thrust his maids to the wall.† The verbs â€Å"push† and â€Å"thrust† are very violent adding to Gregory’s and Sampson’s characters. Overall Sampson and Gregory set the initial tone of the play, they show the audience the relevance to masculinity in it, that the play will have a varied temperament and to expect wordplay – especially with characters such as Mercutio to come. Concerning wordplay, Mercutio uses it extensively; even when he is on the brink of death he jokes – â€Å"Ask for me tomorrow, and you shall find me a grave man.† Mercutio does this to conserve his manliness; in modern day terms it is comparable to a rugby player being injured seriously and asking to continue playing. However, after his witty fusillade of comic comments it is revealed to his friend that he is in fact in terrible pain as in his last breaths he shouts out â€Å"A plague a ‘both your houses,† He repeats this three times for added effect. This curse was one of incredible seriousness at the time, as in the 16th century England had been devastated by plagues several times. With this, Mercutio the joker ends his life on a malicious tone; this reinforces the idea that the feud is to blame for his death. Shakespeare creates the play’s atmosphere using several dramatic effects, a very important one is the terminology used for swords especially during the first seen. Sampson and Gregory refer to their weapons with sexual connotations, for example the terms â€Å"fiddling stick† and â€Å"naked weapon† are both used, these props swell the testosterone filled nature of the young duelling males. This effect is essential as in the 16th century a swordsman of Tybalt’s calibre was admired; this is demonstrated when the placid Benvolio describes Tybalt as â€Å"stout†. Shakespeare makes a key point concerning masculinity in Act Three Scene One when the prince denounces Romeo’s masculine, but not law-abiding action when he kills Tybalt to avenge Mercutio in order to protect the citizens of Verona. Shakespeare makes the prince do this to express that people should do what is in the community’s interests rather than allowing deaths to slip past their gaze. The prince puts down this manly action by exiling Romeo thus pleasing both houses and keeping peace – â€Å"Romeo slew him; he slew Tybalt, and for that offence we do exile him hence.† This corresponds directly towards Elizabethan England as due to numerous noble duels, many high up people were getting killed so duals began to be clamped down on more thoroughly. Yet another way in which Shakespeare adds to the feel of tension in the play -as well as giving the audience an additional awareness of the social context is by the setting. Shakespeare sets the play in the swelteringly hot and extraordinarily cramped city of Verona; this style of city was typical of the Elizabethan period adding to the play a more realistic feel. A good example of this being shown is when Romeo asks the way to the house of Capulet and the servant replies â€Å"up.† – this is an obvious referral to the architectural style of the Elizabethan period. In addition the combination of heat and little space may have irritated the characters – adding to their aggression. Later on in act  three Benvolio sums this up by saying â€Å"The day is hot, the capels are aboard, And if we meet we shall not escape a brawl, For now, these hot days, is the mad blood stirring.† Shakespeare creates a testosterone driven world that reflects the aggressive and competitive attitudes of males in Renaissance Europe. The contrasting characters suggest different male attributes; some being kind and trustworthy, whilst others are nasty and cruel. This explosive structure creates tension; at any moment passion and anger could erupt – throwing society into disarray. Perhaps Shakespeare s suggesting men need to control their desire to fight and should be open, friendly and compassionate.

Free Essays on Paul

Paul was one of Jesus’ most important apostles. He preached about Christ in some of the toughest most diverse ancient cities in the world. One of these cities was Rome. â€Å"The task of preaching Christ in cities of the ancient world was as great as any that has ever faced Christians† (Perkins, 133). People had different beliefs, most people believed in what they could see and what was proven to them. Paul thinks that people have their own ability to think and the ability to know right from wrong. Paul proclaims that God is right, and any other worship is wrong. Rome was a large mixture of all types of religious beliefs from the Greek Gods to the Jewish community which seemed to be growing larger and larger everyday. Paul wrote a passage in the bible about Rome, called â€Å"The Letter of Paul to the Romans†. This passage was written in Corinth about 55-58 A.D. Paul’s reasoning for this was to point out to all the Romans what it is, in his mind, that they were doing wrong with their worship. Paul is trying to prove that Christ is the only true faith. â€Å"For what can be known about God is plain to them, because God has shown it to them† (ROMANS 1:19). This is saying that people are being unfaithful not to believe that God is our creator. The fact that they all know in their hearts that God is our creator but that maybe they need some one like Paul to preach it to them. He was trying to point out that believing in these false Gods and Goddesses would at some point lead them to false behavior. â€Å"and they exchanged the glory of the immortal God for images resembling a mortal human being or birds or four-footed animals or reptiles† (ROMANS 1:23). This is what he explains as â€Å"The Guilt of Human Kind†. At this time Rome was growing as an empire and becoming the strongest economically and politically. There were also a lot of other things going on in Rome at this time, things like the Roman baths which later led to same sex relati... Free Essays on Paul Free Essays on Paul The 5 Minute Battle A sharp ringing resounds in my head As I realize I’m not lying in my bed At the best episode of a reverie. The teacher strides by striking me In the head with that wretched weapon She wields by her side to beckon All scholars who have fallen deep Without effort into an oppressive sleep. I leap to my feet and fly to the door Attempting to beat the crowd wondering evermore From class to class never halting to rest As Moses and his nation roaming to discover their nest. Eking along at a miserable eight feet per minute I panic in the realization of a lacking time limit. As I rush down the hall mimicking an untamed river An ignorant freshman stands frozen beginning to quiver. The masses consume him and I My heart longs to rise up and fly Up and over the mob. My first destination Comes into sight, to reach it requires fierce determination! As I warily whirl the wheel Seeking three consecutive numbers, I feel A sudden great waft to my extended wing Similar to that the giant felt coming from David’s sling. Breathlessly I scurry to recover from the clout. â€Å"One minute left!† A nearby straggler did shout. Teachers commence to hiss At the lovers yearning for one last kiss. I round the bend and break into a sprint! For my next over-zealous teacher will not show a hint Of grace towards those who lose the five minute battle Against those students lingering like cattle. The last few seconds flutter by Five minutes is all but over, I can’t afford to be shy. Pushing, pulling, jumping, scratching, lunging, I skate over the threshold into the classroom, gasping For air I plummet into my chair in time to hear The jingle of that tardy bell ringing in my ear.... Free Essays on Paul Paul was one of Jesus’ most important apostles. He preached about Christ in some of the toughest most diverse ancient cities in the world. One of these cities was Rome. â€Å"The task of preaching Christ in cities of the ancient world was as great as any that has ever faced Christians† (Perkins, 133). People had different beliefs, most people believed in what they could see and what was proven to them. Paul thinks that people have their own ability to think and the ability to know right from wrong. Paul proclaims that God is right, and any other worship is wrong. Rome was a large mixture of all types of religious beliefs from the Greek Gods to the Jewish community which seemed to be growing larger and larger everyday. Paul wrote a passage in the bible about Rome, called â€Å"The Letter of Paul to the Romans†. This passage was written in Corinth about 55-58 A.D. Paul’s reasoning for this was to point out to all the Romans what it is, in his mind, that they were doing wrong with their worship. Paul is trying to prove that Christ is the only true faith. â€Å"For what can be known about God is plain to them, because God has shown it to them† (ROMANS 1:19). This is saying that people are being unfaithful not to believe that God is our creator. The fact that they all know in their hearts that God is our creator but that maybe they need some one like Paul to preach it to them. He was trying to point out that believing in these false Gods and Goddesses would at some point lead them to false behavior. â€Å"and they exchanged the glory of the immortal God for images resembling a mortal human being or birds or four-footed animals or reptiles† (ROMANS 1:23). This is what he explains as â€Å"The Guilt of Human Kind†. At this time Rome was growing as an empire and becoming the strongest economically and politically. There were also a lot of other things going on in Rome at this time, things like the Roman baths which later led to same sex relati...

School Journey Essays

School Journey Essays School: Journey Essays Journey is usually defined as a physical journey i.e. moving from one place to another. This term though can also be defined as emotional, mental and/or spiritual. Through these types of journeys we gain a greater understanding of how characters interact with the world around them and others involved in their lives. The responder can predict how each character will change over time through the development of their journey. Journey can be seen through the play ‘Away’ by Michael Gow, the novel ‘Hiding Edith’ by Kathy Kacer and an excerpt of the poem ‘The Wind In The Willows’ by Kenneth Grahame. There are also numerous literary techniques which further broaden our knowledge and understanding. In Away, an emotional and mental journey is evident in Coral’s life. Coral is mourning the loss of her son, however is finding it extremely difficult to move on and go on with her life. As result of her withdrawn, depressed behaviour, her husband, Roy, is being left in the dark and therefore finds it difficult to communicate with her. â€Å"Do you want to me to send you a doctor? Do you want to see a doctor?...Look at you. Look at me† Roy is frustrated and through his anger and sadness is having a harsh argument with Coral although the message he is trying to get across to Coral is that he is desperate to get his wife back both physically and psychologically. The repetition of referring to the same question emphasises that she needs help. He is also incorporating himself in the statement initiating that the death of their son is not only affecting her only but him too, however Coral has taken the wrong turn on things excluding herself and everyone else around hers. T his leads to Coral having to examine the alternatives whether she will dwell on the past and give her marriage a break or to try hardest to cope with the fact that her son is never coming back. Coral though is reluctant and prefers to stay close to her dead son. However through trial and error, Coral acknowledges she has made an irresponsible decision by not moving on and re-establishes where she and her husband stand in their relationship. When Coral states â€Å"I’ve started taking such interest in the world around me†, it clearly shows that she is beginning to open up and take in what she missed out on due to her world looking grey but now can finally see colour again. She is proving to Roy that she is moving on. Coral’s changed values and self-realisation relates to journey as without taking an emotional and mental journey she would not have learnt from her mistakes and therefore only dwell on the past. She has realised that sometimes good things come out o f bad situations. The novel Hiding Edith links to the concept journey as physically Edith is moving from place to place and metaphorically this journey teaches her about the world around and what measures she must take to keep herself alive. Hiding Edith relates to the play Away as like Coral, Edith too must get used to living without a significant other; in this case it is her father, Both are leaving behind all the troubles at home in hope to find a place that will help them all reconnect with each other. Hiding Edith is in first person witch gives it a personal view as it helps us understand the characters feelings and emotions in much more depth. â€Å"What’s the use of thinking of the future?† this statement said by Edith herself evidently relates to Coral in her early stages of her grief. She saw no hope in living life without her son and Edith too felt the same when she had no support from her family. However whilst going on their physical journey; Coral to the Gold Coast and Edit h to a safe home, they have been able to look past the bad things and look further to a brighter future. In Away, an emotional and mental journey is also manifested in Harry, Vic and Tom’s life. As parents of Tom, Harry and Vic have been struck with their worst nightmare, that Tom only has little time to live. Harry however is adamant that Tom