Analyse the star persona

Analyse the star persona FILM AND TV STUDIES WORK PROGRAMME ESSAY QUESTIONS 1. Analyse the star persona of any actor of your choosing. What traits connotations and values does that star persona embody and to what extent does he or she bring the same traits, connotations and values to each role? You should answer with close reference to at least THREE films. In this essay I am going to analyse the star persona of one of Bollywood most successful actor, Shahrukh Khan, also known as SRK. Shahrukh Khan has made over fifty movies over the years; starting from 1992 he made his debut film Deewana (1992) which gave him box office hit. This gave him the most successful launch of his career in the Bollywood film industry. His role in the film gave achieved him Filmfare for the best Debut Award. There are three films of Shahrukh Khan that I am going to use close reference to, they are, KKHH (Kuch Kuch Hota Hai Something Happens 1998), K3G (Kabhi Khushi Kabhie Gham Sometimes Happiness, Sometimes Sadness 2001) and (Chak De! India Come On India 2007). The reason I chose these movies as these movies are very well known for big the success of his acting part in these movies. KKHH is a story of a simple stylish, sensuous and ambrosial love triangle story. Rahul (Shahrukh Khan) the tomboy Anjali (Kajol). They are both students at St Xaviers College. They are the best of friends. One day Tina, (Rani Mukerji), the principals daughter enrols the college. She is from London and is very beautiful, feminine and sophisticated and the opposite of Anjali. Rahul falls for her as they meet for the first time. Anjali then realises that she has feeling for Rahul and did not realise the careless comment on his part that she had heard, which equated love with friendship. This causes the love triangle to unfold. When one day Rahul confesses his love for Tina to Anjali, Anjali leaves the college, to forge the heartbreak that has caused her. Tina and Rahul marry and have a daughter whom they name Anjali. Tina dies after childbirth but has written a series of eight letters. On Anjali birthday she asks about where her name has come from. Rahul daughter Anjali believes that the older Anjali can make her father happy again and decided to help him reclaim his lost love. Rahul then meets Anjali again at a camp where Rahul daughter has enrolled, where her namesake is the counsellor. The namesake discoverers without the knowledge of the girl, the truth of her new charges of parentage. Rahul finds the old feelings reviving. But Anjali has bowed to her familys wishes and is engaged to another man. Complications ensue, but all ends well as Anjali fiancà © steps aside to let the fated couple marry at last. Richard Dyer in his book says â€Å"A star image is made out of media texts that can be grouped together as promotion, publicity, films and commentaries/criticism†. SRK falls directed into all these mentioned. Promotion is one big main thing is what makes SRK. Although he is worldwide famous primarily to the South Asian ethnicity around the world, most of the promotion is spread over India itself. SRK is one of the famous Bollywood star pin ups in India. He also has fan clubs publications (which is largely controlled by the studios), fashion pictures, ads where he endorses a merchandise like affordable cars, Pepsi and soap where it is usually shown in India and other neighbouring countries like Pakistan and Bangladesh. SRK works well in this advertisement as people in India love him. He is a person who came from a middle class working background to a top successful actor. He is also the very few actors who made it in Bollywood as this industry is very hard to enter if either you have close family in the industry, like father, grandfather, brother or sister. He has had no-one like this, and he made it to the top. He makes public appearances and also cameos in supporting his other actors in the Bollywood song videos scenes such as I See You 2006, Saatiya 2002, Heyy Baby 2007 and Luck By Chance 2008. Promotion is probably the most straightforward of all the text which constructs a stars image, in that it is the most deliberate, direct, intentioned and self-conscious. Publicity is theoretically different from promotion in that it is not, or does not appear to be â€Å"deliberated† image-making. It is â€Å"what the press finds out†, â€Å"what the star lets slip in an interview† and is found in the newspapers and magazines. In content, this is much controlled by SRK agents and studios. A one important is the notion of the vehicle. The films he does have a distinct and privilege place in the stars image. It is after all films stars that are to be considered their celebrity is defined by the face of their appearing in films. However SRK is a phenomenon of cinema and of a general social meanings and there are instances of stars whose films may actually be less important than other aspects of their career. Mostly important is the nation of the vehicle. Films were often built around the star image. Stories might be written expressly to feature a given star, or books might be bought for production with a star in mind. The film K3G 2001 was one of the highest grossing Indian films overseas until 2006. This film is a family movie and the cast are all top Bollywood actors, such as Amitabh Bachan, Jaya Bachan, Sharukh Khan, Kajol, Hritik Roshan and Kareena Kapoor. The plot of the movie is about Rahul (SRK), who is the adopted by Yash (Amitab) and wife Nandini (Jaya) who was able to give birth to son Rohan (Hritikh). The father is the richest famous businessman in India. He believes in keeping tradition and is against love marriages. When Rohan comes back to India after overseas studying for few years, he falls in love with Anjali (Kajol). Yash decides to arrange marriage for son Rahul, but Rahul tells his father that he wants to marry Anjali. His father is angered by this, as he is not opting for his choice of high class society girl unlike Anjali who is middle class girl. Rahul apologises to his father Yash and promises to do whatever he asked for, and as he goes to tell Anjali that he is going to be married, he sees that Anjali father has passed away suddenly. After seeing that Anjali and her sister has no family and no one to live with, he marries Anjali on the spot. When he brings her home his father is more angered and disowns him and says that because you were adopted and not the blood of mine, you acted like this. Rahul is upset and hurt hard, shares emotional goodbye. The story goes on to the younger brother Rohan who goes on a mission to get his brother back close to the family. This film shows love, drama, family tradition ECT. This story was written and directed by Karen Johor. SRK was picked for the role of Rahul as he is well suited for this character. Karen Johor has worked with both actors SRK and Kajol in his past movie KKHH which was a success and he even used Kajol in this movie to play Anjali, as they had chemistry in KKHH being a love couple. SRK can bring tears to an audience, with his acting skills in all his movies. SRK made this movie what it is, as he brought his own personal feelings into it. Losing a father was one scene in the movie which he can relate to, as his father passed away in 1981 before he became successful. So this shows that he was chosen for that movie as he suited the role. We may know the first of all points at which star is effective in the construction of character. These can be considered from two points of view: the fact of a star being in the film, and their performance in it. As regards the fact that a given star in the film, audience, foreknowledge, the stars name and his appearance already signify that condensation of attitudes and values which is the stars image. Having SRK made K3G successful but also with the help with other fellow top cast members. In the film Chak De! India SRK plays the role of the coach for the Indian women hockey team. He used to be the star player of the Indian mens cricket team but as he lost one match to Pakistan, India people felt he let Pakistan win as him being Muslim. Indian cricket team asked him to be the role of the Coach which no man would like to participate in India. The film goes on, from him having the typical slow team with no team game. He guides them to play well and win the championship. This film role suited SRK to play this part. He is the heart of India for past fifteen years and everyone in India looks up to. His role in this made this movie the top gross movie of 2007 and was declared a â€Å"Blockbuster† in U.S. Of all of SRK films that make him successful his stars image fit with all the traits of the character. For example in all three movies talked about in this essay, the role SRK usually plays is the man who gets the girl of his dream. He is also shown as the popular man, mature, and also family man. He can play these roles well in all his movies that he has done.

Circulatory Disorders- Dvt

Biology Unit 18- Assignment 4 Circulatory Disorders. Deep Vein Thrombosis (DVT) Overview Deep Vein Thrombosis, also known as DVT is a preventable circulatory disorder which occurs when a blood clot is formed in a deep vein, they usually develop in the lower leg, thigh, or pelvis, but can also occur in the arms. DVT can cause pain and swelling and can lead to complications such as a pulmonary embolism, however DVT is preventable and if diagnosed early treatable. How DVT forms (leg vein)Veins pass through the deep tissues of the legs; there are superficial veins located just below the surface of the skin and deep veins which run between muscles. These veins transport blood from the legs and feet back up to the heart. When a thrombosis (blood clot) forms in a superficial vein the condition is known as superficial thrombophlebitis, this is different to DVT and is not as serious. DVT occurs when a thrombus builds up in these deep veins which partly or completely block the flow of blood th rough the vein.Many blood clots are so small that our bodies can gradually break them down returning the flow back to normal. However when a large blood clot occurs It can completely block the flow of blood causing swelling and tenderness (although symptoms ar e not always visible). Blood clots can become extremely dangerous If a part of it breaks off and travels up to the lungs, this is called a pulmonary embolism, it is extremely dangerous and in worst cases can cause death. People At RiskAlmost anyone can contract DVT but there are factors which can significantly increase someone’s chances of developing the condition, especially if someone has one or more of these risk factors at the same time. Below are some of the factors which could increase the risk of contracting DVT: †¢ An injury to one of the deep veins caused by a fracture, severe muscle injury or major surgery. †¢ Slow blood flow caused by paralysis, sitting for a long time (especially with legs crossed, limited movement e. g a leg cast or confinement to a bed. Increased oestrogen for example during pregnancy, when using birth control pills or hormone replacement therapy. †¢ Certain chronic medical illnesses such as Cancer and it’s treatment, heart disease and lung disease. †¢ Previous DVT or family history of the disorder. †¢ Age, obesity, smoking or blood pressure. Symptoms of DVT Small blood clots which the body can gradually break down show no symptoms however large clots which partly or completely block the bloody flow cause symptoms such as swelling to the affected area, pain or tenderness, a change in colour of the skin or skin which feels warm or hot to touch.Diagnosing DVT A GP will ask about the symptoms you have and examine the area. If they think DVT is suspected a referral to a specialist is taken into action, at hospital the following tests will be conducted. †¢ D-Dimer- A test that measures the substance which develops when a blood clot bre aks down, if the test has a negative result it is unlikely that DVT is the problem. †¢ Doppler Ultrasound- A test using sound waves to look at your blood as it flows through your blood vessels, this is the best test to detect blood clots above the knee. Venogram- This is involves injecting a special dye into the suspected vein which shows up on an X-ray. Treatment When DVT is diagnosed Anticoagulant medicines are the standard treatment, these thin the blood by changing the chemicals wi thin it, they stop new clots from forming and old ones from getting bigger. Anticoagulants can’t dissolve clots you already have as your body will do that over time. Thrombolytic medicines are also sometimes used which dissolve the blood clots, although they can cause bleeding so are not usually the most common of treatments.Compression socks are also advised to be worn (sometimes for up to two years), these ease the pain, reduce swelling and help to prevent post-thrombotic syndrome Preven table Measures At Hospital: After being assessed for the risk of DVT a healthcare team will recommend various things to prevent blood clotting. If going into hospital and the patient is taking the combined contraceptive pill, using HRT or aspirin than they would be asked to stop taking these, usually 4 weeks for contraceptive pills or HRT and one week for aspirin. During Hospital :Whilst at hospital a healthcare team can do a number of things to reduce the risk of DVT such as providing anticoagulant medicines or advising the patient to wear compression stockings helping to keep the blood in your legs circulating or having the patient wear a compression device which is worn the same way as stockings but inflates at regular intervals to squeeze your legs and encourage blood flow. When leaving hospital: If continuing treatment is necessary the patient will be asked to continue wearing compression stockings or taking anticoagulant medicines. Lifestyle:We can do several things by adaptin g our lifestyle which will considerably reduce our chances such as getting regular exercise, not smoking, keeping at a healthy weight and eating healthy Travelling: When travelling for long distances it is important to perform leg exercises and keep moving if possible, by drinking plenty of water and avoiding alcohol this will decrease the chances, wearing compression stockings can also help.References Internet: Bupa. (2009) ‘Deep vein thrombosis (DVT)’http://hcd2. bupa. co. uk/fact_sheets/html/deep_vein_thrombosis. html#2 Accessed on 20/10/10 CDC. 2010) ‘Facts about deep vein thrombosis’ http://www. cdc. gov/ncbddd/dvt/508-DVTFactSheet. pdf Accessed on 20/10/10 NHS. (2010) ‘Deep vein thrombosis’ http://www. nhs. uk/conditions/deep-vein-thrombosis/Pages/Introduction. aspx Accessed on 17/10/10 NHS. (2010) ‘Deep vein thrombosis – Prevention’ http://www. nhs. uk/Conditions/Deep-vein-thrombosis/Pages/Prevention. aspx Accessed on 18/10/10 Electronic Journal: Cayley,W. (2007) ‘Preventing deep vein thrombosis in hospital inpatients’ British Medical Journal http://www. bmj. com/content/335/7611/147. full? sid=69a2603d-597a-45dd-b164-699d873e01f5 Accessed on 22/10/10 Books: Mackean, D. (2002) Gcse Biology 3rd ed. London, UK: Hodder Education Boyle, M. (2008) Collins Advanced Science – Human Biology 3rd ed. London, UK: Collins Educational Reference Evaluation: All recourses used as a reference have been carefully selected and are reliable based upon many factors including Authors credentials, recent published dates, up to date editions and scholarly publishers. After an initial appraisal I then examined the body of the source, for example the National Health Service is politically accountable to the relevant devolved government and will always hold the most up to date and accurate information.

Ideas, Formulas and Shortcuts for Essay about Nursing Title Samples

Ideas, Formulas and Shortcuts for Essay about Nursing Title Samples Characteristics of Essay about Nursing Title Samples Be as specific as possible with your objectives. It's important to select debatable argumentative essay topics since you need opposing points you can counter to your own points. Be excited, and ask lots of questions. Each one of your wishes about the order matters for the writers. The Fight Against Essay about Nursing Title Samples Inspiration to make your own advertising or media argumentative essay topics isn't challenging to discover. Referring back to the working title will be able to help you reorient yourself back to the primary purpose of the study if you end up drifting off on a tangent whilst writing. Writing of a fine thesis title page isn't difficult, however, there are lots of students who forget about it as they concentrate on the research paper itself. The great thing about our service is you can download Nursing Annotated Bibliography examp les at no cost. Writing a great nursing school essay is extremely important to getting your application considered and accepted. Students lead busy lives and frequently forget about an approaching deadline. College students are predicted to deliver premium quality essays. Today, most college students find it difficult to compose an essay on a specific topic. Essay about Nursing Title Samples Help! During the procedure, the nurse manager needs to utilize excellent communication. Empathy in nursing is a good quality to get. Nurses should be even smarter and seeking to be nurse is currently even more challenging. Through long hours of work, they are able to go home at the end of the day and know that their caring service impacted the people who helped. By abiding By these nursing school essay application strategies for accelerated nursing school about how to compose an exceptional nursing essay, you'll be getting into the nursing school that you dream about in no moment. While it's true that there are a few excellent writers in college some find it extremely difficult to write. For some applicants, simply getting into a great nursing school is the most significant element. Furthermore, the study will give an insight into the potentiality of the nursing field to entice the male. Writing quality essays is the principal use of our services. It is a gift that comes naturally. Researching the topic will enable you to find out more about what fascinates you, and should you pick something you really like, writing the essay will be more enjoyable. So should you need to employ college essay writer online, we're just the people that you want to contact. The majority of us have written an essay. You may easily buy unique college essays and don't neglect to tell friends and family about it. Moral argumentative essay topics are a few of the simplest to get carried away with. So for those who have an essay assigned that you require help with, you can purchase essay online cheap from us. Every essay needs to have a list of materials utilised in the text. Inside my experience, descriptive essays are only difficult in regards to deciding just what things to write about. What You Must Know About Essay about Nursing Title Samples At times, the essay title page is an essential element of the impression made through an academic paper. Usually it's not sufficient to name the topic of the essay in the title. If that's the case, your essay wants a title. You may order the full essay with our organization and we'll give you a totally free title page. Remember you can discover professional academic writing company to obtain a custom made paper on the internet with the read title. By listing ideas as a reactive process you're allowing the ideas to create a title. The three expert help will help to how to choose a title for an essay. Therefore, if you don't understand how to title an essay effectively, here are a few suggestions and ideas for you to address.

Symptoms And Symptoms Of Bipolar Disorder - 1917 Words

Bipolar disorder can also be referred to as manic-depressive illness. (NIMH 1) It is a brain disorder which causes a drastic change in an individual s behavior, mood, activity levels, and their ability to complete everyday tasks. Before we talk about the aspects of the disorder, we need to understand two important definitions. One being a manic episode which is a period of abnormal and persistent elevated, irritable mood that lasts at least a week. This episode must cause noticeable difficulty at work, school, social activities, or relationships. The other definition being hypomanic episode which is a period of abnormal and persistent elevated, irritable mood that lasts at least four days. During this episode, changes are†¦show more content†¦Some risks factors for bipolar disorders could be genetics, bipolar disorder seems to run in families from a specific type of gene. (NIMH 3-5) A fact I found intriguing is that; in twins, one can have bipolar disorder and the other may not even if they do have identical genes. (NIMH 6) Another risk factor could be the brain structure and function of an individual. Research has shown that in people with bipolar disorders, their prefrontal cortex is sometimes smaller and less functional than in people who do not have bipolar disorders. (NIMH 9) People are usually diagnosed with bipolar disorder in their late teenage years or early adulthood years which could mean unusual changes in the brain could have occured between the brain regions. (NIMH 10) Symptoms of bipolar disorders can vary, some include changes in mood or behavior, mood episodes, becoming overly happy or extremely depressed, alcohol or substance abuse which can also trigger and prolong different symptoms. (Mayo Clinic Staff 2) There is no cure for bipolar disorders so it usually lasts a lifetime, symptoms can come and go along time, or they can linger around. (NIMH 16) With the diagnosis of bipolar disorders come many tests. These tests can include i nterviews with the patient, lab tests, and physical exams but the patient has to have drastic change in their behavior in order to be diagnosed. Other factors can contribute to bipolar disorders such

Character Analysis Girl Of The Streets Essay

Individuality is so important in America. It is an ingrained part of the culture that has developed over the centuries from the original â€Å"American Dream† mindset. This individuality is what makes each person amazing, and no character in a story represents that more effectively than Harrison Bergeron in the Kurt Vonnegut Story by the same name. Maggie, in Maggie: Girl of the Streets is a premiere example of a character in a world where the individuality is pushed aside entirely. These two conflicting journeys represent the two possibilities for individuality in their similarly oppressive worlds. Harrison Bergeron shows us that no matter what actions are taken attempting to suppress individuality, nothing can truly be done to achieve equality. On the contrary, Maggie: Girl in the Streets shows us that when a person is a victim of circumstance individualism is difficult to express. Harrison Bergeron is a story characterized by a United States that is entirely equal for all. The government has released mandates that require every person that is above average to be brought down in skill both physically and mentally whether it be with weight or radio waves. This scene that Kurt Vonnegut paints for us in so few words is deeper than it first appears. Because, although strange, there is a lot to be drawn from his creation. Vonnegut himself tips us off on the true inequality in the story just a few lines in. â€Å"Some things about living still weren t quite right, though. April forShow MoreRelatedLearning How to Fear in Popular Media Essay652 Words   |  3 Pageslyrically and visually. However, the production has incorporated a pimping is fun and prestigious theme that trivializes crime, and does not elicit a fear of crime. This paper will primarily focus on Randol Contreras article Damn, Yo-Whos that Girl? to elaborate on the male dominant gender ideology expressed in this prompt. The music video begins with 50 Cent in the company of women in lingerie. 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Hsm/230 Building an Ethical Organization Part 1 Free Essays

Building an Ethical Organization Part 1 Jennifer O HSM/230 9-18-11 Sharon Johnson-Fox Today, we have an overabundance of citizens who cannot afford good, quality medical care. Hampton Roads Complete Care Center (HRCC) is hoping to change that. We are going to be a non-profit dedicated to the citizens of our community and the surrounding cities. We will write a custom essay sample on Hsm/230 Building an Ethical Organization Part 1 or any similar topic only for you Order Now We will provide quality care for those who need it and will provide resources for those who request it. We will treat all clients as well as staff with compassion and respect. The organization is going to be a complete wellness and care facility. The first priority will be to provide residents with the proper care they need. We will be a non-profit and will rely on government grants, donations, and volunteer workers who can hopefully be able to eventually move into paid positions. We are also hoping to employ the elderly and disabled to give them a feeling of accomplishment and being needed. We will service the elderly, disabled, homeless, low income, pregnant women, veterans, anyone who needs our services and we will provide services for those who have been denied help elsewhere. We are going to be a full service center and will also be able to help those with mental disabilities. Eventually as we grow, and with more funding, we would like to have many doctors and counselors on board as there are many people in the community that could benefit from mental and health services. We will provide pregnancy testing as well as birth control pills. We will have counselors and mentors to help anyone who feels they need to talk in private. Sometimes, there are teens and young mothers who feel that they have no one to listen and we can provide that here. We will also have referrals for those who need extra help, for instance if they are pregnant and contemplating abortion; we can direct them to the proper person. This also holds true if there is a veteran who needs help with a drinking or drug problem, we can provide them with the needed information. Even though we are not a facility that will deal with those specific issues, we will certainly try and provide any help that we can. In the Human Service industry ethics are of great importance and I believe everyone deserves the chance to receive help and if HRCC doesn’t provide it then we will do whatever it takes to get them to a place that can. As Manning (2003) states â€Å"How we operate affects the entire organization. This quote should be taken to heat by any organization that hopes to succeed. Our mission statement is to protect the health and well-being of all clients in the Hampton Roads and surrounding cities community. To increase access to healthcare and wellness to the uninsured, and to provide clients with a safe place in which their medical and emotional needs can be met. I feel the mission statement does support the ethi cal system. In my opinion it is unethical to turn away anyone who needs help. Communication is another important factor in dealing with clients and their physicians. As Ashley and O’Rourke (2002) stated, ‘Today a patient often receives healthcare from a team of providers, especially in the setting of the modern acute-care hospital. But the resulting multiplication of the relationships does not alter the personal character of the interaction between health care providers and the patient. The relationship of the person seeking healthcare and the professionals providing the care is an important part of the foundation on which diagnosis and care is provided. † (p. 226) This is especially true when you do have elderly or homeless, who are sometimes either more trusting or reserved. The doctors and counselors that we employ are going to try as much as possible to have that communication and one on one time although it may be difficult at times. It is a vital part of our mission that clients need to feel safe and secure. Our mission statement will let the community know that we will be there to help in any way we can and will provide for their needs as much as we possibly can. I recall a time when my grandmother was still alive and I was taking her to a doctor’s appointment. When we arrived she was notified that her doctor had retired and that she would be seeing the new doctor, she was understandably very nervous and scared and asked if I would please find out why she had not be informed. The receptionist let us know that the doctor had retired without notice and they simply overlooked some of his regular patients. The new doctor was so concerned for my grandmother that he spent an extra 20 minutes making her feel at ease. This is the behavior that I envision for HRCC. It is extremely important to make clients feel at ease in an uncomfortable situation. Values can be defined as those things that are important or valued by someone. Honesty, loyalty and integrity are important parts of HRCC and the values shared by the team can be very powerful. The vision is clear, The Hampton Roads complete Care Center will partner with the community to improve the quality of life through better health. Our values statement is Teamwork, Integrity, and Quality. We will work as a team to achieve our purpose and make sure we connect our clients to the proper information. We will treat each other with respect and behave in an ethical manner. We will continuously improve the quality of all our services over time. We will have compassion for others and sometimes we can even offer humor, laughter is, after all, the best medicine. I think in working together we can create a remarkable care center that can potentially thrive. In conclusion, Hampton Roads Complete Care Center will meet the needs of many of our citizens. We will make them feel safe and secure in the knowledge that their needs will be met and they will get the healthcare and medications that they need. It is my greatest hope that HRCC becomes a vital part of the community and that in the years to come it can flourish and have many contributors. It is my dream that we can greatly reduce the number of people in our community that don’t have proper healthcare. Through hard work and dedication, with the desire to help others, this is a very achievable dream. References Ashley and O’Rourke (2002) Ethics of Healthcare; an introductory textbook. Manning (2003) Ethical leadership in Human Services; A multi-dimensional Approach. Strategic Leadership and Decision Making, retrieved from www. au. af. mil How to cite Hsm/230 Building an Ethical Organization Part 1, Papers

Financial service free essay sample

How do financial services companies create value for customers – that is, what underlying needs are they satisfying? Think about:  The need for security†¦iefinancial protection against death, loss, illness, theft which is provided by life or general insurance companies. The need to fulfil desires†¦ieto meet future financial requirements either on retirement, loans for home, car, etc., The need to meet responsibilities†¦finances for child higher education/marriages by investing in savings plans, mutual fund or unit linked products or finances or health insurance policies for family member or savings for any unknown purpose Other†¦For immediate spending companies provide credit cards/ debit cards for convenience so that there is no need to carry large amounts of money physically Why does anyone place their funds in the hands of financial services companies? In order to manage their funds investors place their funds in hands of financial service companies. This helps them to earn higher return as companies invests pooled funds in large amounts. We will write a custom essay sample on Financial service or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also these companies have specialist fund managers who can strategically earn higher returns and help the customer to mitigate the risk of investmemnt. What sources of advantages can financial services companies use to create value for customers? Financial service companies would like to go for gaining sustainable competitive advantage over others via different methods  e.g. Superior assets such as making use of scarce resources and patterns, good location, superior distribution and sales of a recognized brand. Strategic relationships such as†¦building better customer relationships via better communication support. Distinctive capabilities such as†¦ Steps that help to innovate and manage information via converting information into opportunities and sustain privileged assets by offering specialized services like after-sale support etc. How do financial services companies capture value from the customer for providing services? i.e. in which ways can they generate profits? They earn money on a regular basis by†¦way of fund management charges or as a part of margin from return earned on funds or by charging regular premiums for the protection they provide. They earn money for specific transactions when†¦funds are moved or switched from one portfolio to another, or by ways of termination charges, or charges on early termination. What factors have been changing the levels of profits companies can gain from specific types of products or segments of the market? Profit margins are being squeezed by†¦changes in economic scenarios, bad experience than expected, market downfall, wrong investment choices, more supply than demand, recession, etc. Overall sales volumes are being affected by†¦miss selling of products, new competitor entrants in market, lack of approach and selling skills, not understanding customers needs, bad customer service, market crashes, bad past performances, introducing complicated products that are difficult to understand or explain, delay in launching the proposed product at the right time. What external factors are now having an impact on customer needs and how do companies serve these needs? What will change in the future? Various external factors related to different stages of life, seasonal, social, technological, economic and political factors and general awareness of these could impact customer needs. These needs can be met by focusing on customer needs and making products that could help in fulfilling potential needs of the customer. Also having variety of product for different customers may also help in serving the needs of different customers. In future, the above mentioned factors could make an impact in changing the needs of the customer. How do financial needs change in relation to an individual’s life stages in adult life? Young adults: They need finances for self education, for amusements with friends but they may not require for and others responsibilities.. ‘Building family’ stage: Individuals at this stage may require finances for buying new homes, new car, for setting up a house, for vacations and also will require to start saving for future needs. They will require product to provide security due to death illness, etc. Middle age: At this stagefinances would be required for repaying mortgages, savings for retirement, child higher education or marriages, health insurances, etc. Retirement : At this stage finances to meet health needs, finances for day-to-day spendingare also required. Are these life stages as predictably linked to typical age ranges as they once were? There are demographic changes as follows: Birth rates are falling this will reduce the size of younger working population. Previous baby booms have led to increase in size of retired population. Changes in retirement patterns due to people taking early retirements. Increase in longevity will have longer life for retired population. Also due to longer educations people start working at later ages. Thus people who should be at Family building stages are still studying and many people who should be working are falling under retirement stage, there by having lesser people working for shorter durations.